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EVENT DETAILS |
<P><A HREF="http://www.commsweek.com/schedule/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Communications Week</A>brings together those in, & interested in, the communications, media & marketing industries. This series of Friday morning talks will explore the week's theme, "Truth in Communications," covering authenticity in digital communications & more.</P>
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<P><SPAN>Doors open at 8:30 a.m. for coffee & networking. </SPAN></P>
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<P><STRONG>9:00 a.m. Fireside Chat "Why Truth Matters in the Days of Fake News" </STRONG></P>
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<P><SPAN>Interviewer: Ethan McCarty, Global Head of Employee Communications at Bloomberg</SPAN></P>
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<P><SPAN>Interviewee: Frank Washkuch, News Editor at PRWeek</SPAN></P>
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<P><STRONG>10:00 a.m. Comms Week Wrap Up Panel by Affect PR PR State of the Union: Fake News, Emerging Tech & Reputation as Currency</STRONG></P>
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<P><SPAN>The public relations industry is undergoing a rapid transformation - from rapidly shrinking newsrooms & the rise of fake news to emerging technology like artificial intelligence & virtual reality to the critical role of corporate reputation on the bottom line. PR pros need to fully understand the 'state of the union' in order to rise to unprecedented industry challenges & create new opportunities for the brands that they represent.</SPAN>The session will feature a panel of experts from public relations, academia & journalism & will cover:</P>
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<P><SPAN></SPAN>The state of the PR industry today - the challenges & the opportunities</P>
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<P>Why PR has been slow to innovate & what the future of the industry should look like</P>
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<P>Why reputation is a brand's greatest currency in the age of fake news - & how PR pros can contribute to good journalism & media literacy</P>
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<P>The new model for public relations strategy - including ethics, transparency & value</P>
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<P><STRONG>11:00 a.m. Closing Remarks "5 Takeaways from Communications Week 2017"</STRONG></P>
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<P><SPAN>Come for the networking & stay for the closing presentation from Communications Week Founder Tiffany Guarnaccia. We will cover key takeaways & hot button issues from all of this year's Communications Week events.</SPAN></P>
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<P>RSVP in advance. Space is limited.</P>
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<P><SPAN><SPAN>View the week's full schedule of events at </SPAN><A HREF="http://www.commsweek.com/schedule/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>http://www.commsweek.com/schedule/</SPAN></A></SPAN></P>
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