Sign up for our awesome New York Tech Events weekly email newsletter.     LOCATION EVENT DETAILS The inaugural #engage summit brings together industry influencers in marketing who are employing effective mobile strategies to build lasting relationships with their audience. Personalized, useful content can drive huge responses and increase the likelihood of fostering a fulfilling journey towards monetization, brand awareness or engagement. The Rules of Mobile are Changing Nine out of ten mobile media minutes are spent in apps, and most apps fail in gaining user loyalty. The mobile ecosystem is becoming increasingly complex. Even if you have a killer app and the ability to get it seen, there needs to be a plan beyond the download.