Benjy Boxer



Product Manager,
NewsCred

The first step in turning an idea into reality is to understand product management. Saying, "All I need is a tech team" is a bit like saying, "I want to construct a building from the ground up and all I need is a construction crew." There is a huge amount of work between the idea stage and the coding stage, and this workshop will help you understand what needs to be accomplished.

Schedule:

• 6:30pm - Is Your Idea Worth Working On?


• 7:30pm - What Features Should Your Product Have?


• 8:30pm - How Will Your Product Be Built?

This class is geared toward students managing product at a startup, or for students at larger companies interested in adapting their process to be more startup-like.

• Learn to break a idea into its primary parts to assess a product's feasibility


• Find tools to evaluate the viability of early ideas


• Study a step-by-step description of the product development process


• Learn to test a product's early market potential


• High level overview of software building process and the people involved


• Learn to create a spec

Benjy Boxer

Product Manager,
NewsCred

Benjy Boxer is a product manager at NewsCred, which is an enterprise marketing platform serving Fortune 500 brands like Pepsi, Bank of America, and Diageo. At NewsCred, Benjy is responsible for the search and recommendation products along with launching a new venture for the company, called the NewsRoom. In addition to his responsibilities at NewsCred, Benjy writes about media and technology for Forbes.com. Prior to joining NewsCred, Benjy launched a financial software company and worked on the M&A team at AOL, where he helped manage the acquisitions of the Huffington Post and an ad technology platform called Pictela. Benjy's favorite parts about being a product manager are the challenge of managing competing interests, finding insights that help make informed decisions, and communicating his vision and plan to execute it.