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EVENT DETAILS |
<P><STRONG>OVERVIEW</STRONG></P>
<P><SPAN>Augmented reality, or AR, involves layering visual information on top of existing physical reality. Whether through mobile apps, head-mounted displays (HMDs); head-up displays (HUDs); retinal displays, or haptic sensors, AR provides experiences that are changing the way media is consumed and distributed. From the hit game Pokemon Go to the forthcoming Magic Leap platform, the lure of AR involves geolocation information and real objects in a transformative way. Lower-cost hardware and the first holographic projection systems offer producers new ways to deliver advertising, viral stories, and special venue content.</SPAN></P>
<P><SPAN></SPAN>The AR industry has evolved from Will Wrights The Sims to companies such as Blippar, which enables smartphones users to recognize images and layer content on top of objects, and Atheer, which delivers a mobile 3D platform.</P>
<P>This session will feature leading producers in the AR field, who will discuss the opportunities for creative technologists and production companies in AR.</P>
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<P><STRONG>SPEAKERS</STRONG></P>
<P><STRONG>Diego Florentin, vice president of business development, Squadability</STRONG></P>
<P>Diego Florentin is the vice president of business development for New York- and Montevideo, Uruguay-based interactive agency Squadability. Diego has helped create some of the leading examples of AR in the marketing and advertising world, including the Harry Potter exhibit at Universal Studios; a Leap Motion application for Spanish bank BBVA, as well as AR work for Coca-Cola and others. He has led large teams on projects for global clients including American Express, Conde Nast, Globant, Technicolor, and others.</P>
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<P><STRONG>Ted Iannuzzi, creative technologist, Ixonos</STRONG></P>
<P>Ted Iannuzzi is a creative technologist with Ixonos, leading the development of new digital design experiences for clients including HP, Viking Cruises, and Al Jazeera, among others. Ted has been part of a wide range of visual creation tools, including the industrys first do-it-yourself (DIY) app-creation tool, Magmito; Cycores Cult3D and CultEffects, and virtual reality, stereoscopic imagery and robotics from Digital Image FX, for clients that included the likes of Warner Bros., Microsoft and Gibson. Ted is a board member of the Toronto Business Development Centre, an independent, non-profit, non-government organization dedicated to nurturing the growth of new and emerging businesses.</P>
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<P><SPAN>Oskari Ozz Hkkinen, founder/chief product officer, Futurefly</SPAN></P>
<P><SPAN>Ozz Hkkinen is founder and chief product officer at Futurefly, a Helsinki-based company that creates consumer apps with addictive gaming ingredients. Futurefly is best known for its RAWR 3D avatar messaging app, which launched earlier this year. Ozz has developed game titles at Remedy Entertainment, Electronic Arts, and Microsoft, including the hit games Alan Wake, for XBOX and PC; Death Rally on iOS and Android, as well as Remedys first free-to-play title, Agents of Storm. He worked for three years on Quantum Break, XBOX Ones best-selling IP. Ozz helped build up Wayfinder, prior to its acquisition by Vodafone, and also helped launch XBOX360 while at Microsoft.</SPAN></P>
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<P><STRONG>Ariff Quli, chief commercial officer, Blippar</STRONG></P>
<P>Ariff Quli is the chief commercial officer of Blippar, the worlds leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies including Cond Nast, TIME Inc., Procter&Gamble, Kraft, Nestl, Heinz, Coca-Cola, Anheuser Busch, L'Oral, Universal Pictures and Jaguar - to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. Ariff was previously the President, Americas, for Vibrant Media. Prior to this, he held executive positions in the publishing world, with CNET Networks and InfoWorld.</P>
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<P><STRONG>Chris Pfaff; PGA New Media Council East</STRONG></P>
<P><SPAN>A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris was one of the founders of the PGA New Media Council member in 2003-2004. He leads a consultancy Chris Pfaff Tech/Media LLC that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world. A veteran of the start-up world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&Ts Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics Digital Betacam format, and Sharp Electronics LCD product division, among others.</SPAN></P>
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