Hello Action Designers! We are happy to announce our February 2016 speaker: Felix Rossmann - Senior Behavioral Economist at AIG. Special thanks to Morningstar for providing their space.

Topic: Experiment-based Decision Making: How to effectively apply Behavioral Science

Many of you have come across Daniel KahnemansThinking Fast and Slowor Richard Thalers and Cass SunsteinsNudge. Like many like-minded thinkers, youve probably challenged yourself to applying such behavioral insights to your organizations.

But how do you effectively do that?

How do you identify opportunities for behavioral science, how do you select interventions that change behavior, and perhaps most importantly, how do you know if the intervention works?

In his talk, Felix will address these challenges as he walks us through a three-step guide to applying Behavioral Science from ideation to experiment based implementation.

Agenda

6:30PM - Open networking

7:00PM - Introduction to Action Design NYC and Morningstar

7:15PM - Presentation from Felix

8:00PM - Q&A with the audience

8:15PM - Closing remarks and group announcements

Felix's Bio

Felix Rossmann is a Senior Behavioral Scientist at AIG. He is responsible for identifying and delivering innovative and impactful Behavioral Science solutions that address commercial challenges across AIG. Prior to AIG, Felix developed behavioral science solutions in the consulting and market research industry.

Having worked with Daniel Kahneman and for Robert Cialdini and Dan Ariely, he has vast experience applying behavioral insights to better businesses and their customers.

Felix earned a M.S. degree in psychology from University College London, a M.S. degree in economics from the Vienna University of Economics and Business as well as two B.S. degrees in Economics and Business.

Host

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. We offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on nearly 540,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on approximately 18.5 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets.