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EVENT DETAILS |
Ad-blockers. Netflix bingers. Micro-influencers & more. Technology has completely transformed the marketing landscape, empowering consumers & forcing brands to re-think how to deliver real value. Welcome to the Post-Advertising Era, where creativity, technology & innovation collide.
Ad-blockers. Netflix bingers. Micro-influencers & more. Technology has completely transformed the marketing landscape, empowering consumers & forcing brands to re-think how to deliver real value.
Welcome to the Post-Advertising Era, where creativity, technology, emotion & innovation collide.
The demand for personalized, meaningful engagement has inspired a new wave of marketing strategies backed by a powerful array of technology platforms. This shift is the focal point of the Post-Advertising Era, where creative use of technology will push your business ahead & deliver exceptional customer experiences. In the Post-Advertising Era, innovation drives action.
At ad:tech NYC, we'll explore the tools & tactics that savvy marketers are deploying to thrive in this transformative time. Curious brand, agency & media leaders will have the opportunity to connect with other practitioners, creative thinkers & leading technology experts, all under one roof at The Metropolitan Pavilion.
In addition to a new, more centralized venue, we've radically changed the way the ad:tech agenda is structured. We want you to be able to walk into any stream & get information & insights that empower you to make smarter decisions. So instead of offering sessions by channel, we've structured each day according to the challenges (and opportunities) marketers encounter on a daily basis.
You'll find sessions addressing the latest & greatest in today's "traditional digital" advertising landscape, alongside sessions that tackle the future technologies changing the very foundation of our industry -- & how we must innovate as a result.
The Post-Advertising Era is driven by technology -- & we want to be sure that you're plugged into the best tools available. The Post-Advertising Era is here. The question is, are you ready for it?
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