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EVENT DETAILS |
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<P STYLE="text-align: center;"><SPAN STYLE="font-size: xx-large; font-family: helvetica; color: #808080;"><STRONG>Video: The Best of Brand Storytelling</STRONG></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="color: #808080;"><EM><SPAN STYLE="font-family: helvetica; font-size: x-large;"><SPAN STYLE="line-height: 38.3999977111816px;">1 Event; 2 Panels; 5 Tequilas</SPAN></SPAN></EM></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="text-decoration: underline; color: #808080;"><EM><SPAN STYLE="font-family: helvetica; font-size: x-large;"><SPAN STYLE="line-height: 38.3999977111816px;">Event + Tequila Tasting</SPAN></SPAN></EM></SPAN></P>
<P STYLE="font-size: 12.8000001907349px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; letter-spacing: 0.5px;"><STRONG><SPAN STYLE="font-family: helvetica; color: #808080; font-size: large;"><SPAN STYLE="line-height: 38.3999977111816px;">You're invited to a special invitation-only evening to meet and hear from leading brands and influencers producing viral hits. Adobe, Chase, INDMusic, & 300 Entertainment have pioneered the transition from advertising to authentic digital content -- using web video to tell their stories in ways that people both discover and share.</SPAN></SPAN></STRONG></P>
<P STYLE="font-size: 12.8000001907349px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; letter-spacing: 0.5px;"><STRONG><SPAN STYLE="font-family: helvetica; color: #808080; font-size: large;"><SPAN STYLE="line-height: 38.3999977111816px;">This first event in a brand new series called The Best of Brand Storytelling is a rare opportunity to learn how video can help elevate your brand, product, and/or services --<SPAN STYLE="line-height: 38.3999977111816px;">with a particular focus on two of the industry's biggest trends: re-imagining Corporate Social Responsibility (CSR), and Social Influencers.</SPAN></SPAN></SPAN></STRONG></P>
<P STYLE="font-size: 12.8000001907349px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; letter-spacing: 0.5px;"><SPAN STYLE="font-size: medium;"><SPAN STYLE="color: #808080; font-family: helvetica;"><SPAN STYLE="line-height: 38.3999977111816px;">Panel 1:</SPAN></SPAN><SPAN STYLE="color: #808080; font-family: helvetica; line-height: 38.3999977111816px; font-weight: bold;">Video &</SPAN><SPAN STYLE="color: #808080; font-family: helvetica; line-height: 38.3999977111816px; font-weight: bold;">Corporate Social</SPAN><SPAN STYLE="color: #808080; font-family: helvetica;"><SPAN STYLE="line-height: 38.3999977111816px;"><SPAN STYLE="font-weight: bold;">Responsibility</SPAN>- Web video has ushered CSR into a new age, in which brands can connect with their communities in a story-driven, emotional way, leading to greater brand affinity through good will. This discussion will feature brand leaders who have successfully implemented CSR video campaigns within the past year, demonstrating how these videos can help foster deeper connectivity with</SPAN></SPAN><SPAN STYLE="color: #808080; font-family: helvetica; line-height: 38.3999977111816px;">digital audiences.</SPAN></SPAN></P>
<P STYLE="font-size: 12.8000001907349px; line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; letter-spacing: 0.5px;"><SPAN STYLE="font-size: medium;"><SPAN STYLE="color: #808080; font-family: arial, sans-serif; line-height: 38.3999977111816px;">Panel 2:</SPAN><SPAN STYLE="color: #808080; font-family: arial, sans-serif; line-height: 38.3999977111816px; font-weight: bold;">Working with Video Influencers & Creating a Network</SPAN><SPAN STYLE="color: #808080; font-family: arial, sans-serif; line-height: 38.3999977111816px;">- By now, we all know about YouTube stars who have garnered huge audiences that rival those of entire television networks. How do brands work with these social celebrities to create compelling content and</SPAN><SPAN STYLE="color: #808080; line-height: 38.3999977111816px; font-family: arial, sans-serif;">authentic connections</SPAN><SPAN STYLE="color: #808080; font-family: arial, sans-serif; line-height: 38.3999977111816px;">? Does this effort ensure increased viewership and visibility from new audiences? This panel will discuss how well-crafted influencer campaigns can benefit everyone involved. You'll hear from both sides of the story: the brands and the influencers.</SPAN></SPAN></P>
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<P STYLE="font-size: 12.8000001907349px;"><SPAN STYLE="font-size: medium;"><STRONG>Magnet Mediais a leading creative studio that tells stories through innovative digital strategy, video content</STRONG><STRONG>creation, and targeted digital distribution.</STRONG></SPAN></P>
<P STYLE="font-size: 12.8000001907349px;"><SPAN STYLE="font-size: medium;"><STRONG>Gotham Media is a content marketing, public relations and commmunications firm with a focus on innovation in rapidly evolving sectors of culture and the economy.</STRONG></SPAN></P>
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<P STYLE="text-align: left;"><SPAN STYLE="font-size: large; color: #808080;"><STRONG><SPAN STYLE="font-family: helvetica;"><SPAN STYLE="line-height: 38.3999977111816px;"><SPAN STYLE="font-family: arial, sans-serif;">Speakers Include:</SPAN></SPAN></SPAN></STRONG></SPAN></P>
<P STYLE="text-align: left;"><STRONG><SPAN STYLE="font-family: helvetica;"><SPAN STYLE="line-height: 38.3999977111816px;"><SPAN STYLE="font-size: x-large; color: #222222; font-family: arial, sans-serif;"><IMG SRC="https://cdn.evbuc.com/eventlogos/43349582/picturemegancunningham-1.jpg" ALT="" WIDTH="150" HEIGHT="150"></SPAN></SPAN></SPAN></STRONG></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #808080;"><STRONG><SPAN STYLE="font-size: large;">Megan Cunningham<SPAN STYLE="line-height: 1.6em;"></SPAN></SPAN></STRONG><SPAN STYLE="font-size: large;"><SPAN STYLE="line-height: 1.6em;">CEO and Founder, Magnet Media</SPAN></SPAN></SPAN></P>
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<P STYLE="text-align: left;"><SPAN STYLE="font-size: large; color: #808080;"><STRONG>Brian Becker</STRONG> VP and Head of Content, JPMorgan Chase</SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #808080;"><IMG STYLE="color: #222222; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;" SRC="https://cdn.evbuc.com/eventlogos/43349582/photomartinezbrandon.jpg" ALT="" WIDTH="150" HEIGHT="150"><SPAN STYLE="font-family: arial, sans-serif; font-size: large; line-height: 1.6em;"></SPAN></SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="line-height: 1.6em; color: #808080; font-size: large;"><STRONG><SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 28.7999992370605px;">Brandon Martinez</SPAN></STRONG>Co-Founder/CEO of IND MUSIC</SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #808080; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;"><SPAN STYLE="line-height: 1.6em;"><IMG SRC="https://cdn.evbuc.com/eventlogos/43349582/magnetmediamcnair.jpg" ALT="" WIDTH="150" HEIGHT="150"><STRONG></STRONG></SPAN></SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #808080; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;"><SPAN STYLE="line-height: 1.6em;"><STRONG>Linda McNair</STRONG></SPAN></SPAN><SPAN STYLE="color: #888888; font-size: large; font-family: arial, sans-serif;">Founding Principal, Advocate Strategies;</SPAN><SPAN STYLE="color: #888888; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;">CSR Communications Lead, Adobe account</SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #888888; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;"><IMG SRC="https://cdn.evbuc.com/eventlogos/43349582/gothamphotoshallow.jpg" ALT="" WIDTH="150"></SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="color: #888888; font-family: arial, sans-serif; font-size: large; line-height: 1.6em;"><STRONG>Robin Shallow</STRONG> VP Corporate Communications, Nutrisystem</SPAN></P>
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<P STYLE="text-align: left;"><SPAN STYLE="color: #808080; font-size: large;"><STRONG><SPAN STYLE="font-family: arial, sans-serif; line-height: 1.6em;"><SPAN STYLE="line-height: 1.6em;">Tastings By</SPAN></SPAN></STRONG></SPAN></P>
<P STYLE="text-align: left;"><STRONG><SPAN STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px; line-height: 1.6em;"><SPAN STYLE="font-size: 12.8000001907349px; line-height: 1.6em;"><IMG SRC="https://cdn.evbuc.com/eventlogos/43349582/joioslogo.jpeg" ALT="" LONGDESC="http://www.joios.com" WIDTH="350" HEIGHT="175"></SPAN></SPAN></STRONG></P>
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