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With Brian Cugelman (Dir., AlterSpark).
Mon, Mar 30, 2015 @ 06:30 PM   FREE   Turn to Tech, 184 5th Ave, 4th Fl
 
     
 
 
              

  
 
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This month, we're excited to haveBrian Cugelman, PhD, theDirector and Senior ConsultantofAlterSpark, speakonhis communication-based approach to persuasive design for interactive technologies.

Many of the most effective behavior change principles can only be implemented in technologies that adapt to users based on their feedback. These include coaching websites, wearable technologies, and apps that help us make lifestyle changes.

Youll learn which psychological principles can only be used when you design such two-way interactive technologies, which options are totally off the table when you opt to design one-way technologies, and the interactive parts of Brian's behavior change taxonomy.



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The agenda for the evening:

6:30 PM: Drinks and socializing

7:00: Interactive presentation from Brian

7:30: Q&A with the audience

7:55: Community announcements. If youre hiring, want to tell us about an awesome event coming up, or have anything else to tell the Action Design community, let everyone know!

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About the speaker

Brian Cugelman, PhD obtained his Doctorate with the Statistical Cybermetrics Research Group, a world-leading team of Internet researchers, where he focused on the science of digital behavior change. As a scientist, his research has been published in JMIR, the worlds top e-health journal. Brian has advised numerous organizations on using technology for individual and social-level change, with the Pentagon inviting Brian to present his research to their Cyber Influence Project. Brian ran his first online behavior change campaign in 1998, with his early work in online social change recognized by the United Nations General Assembly. Dr. Cugelman teaches the science of digital behavior change through his firm AlterSpark, and provides consulting services on behavior change technology and data science.

Thank you toTurn to Techfor hosting us!

 
 
 
 
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