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EVENT DETAILS |
<H2>The Ultimate Digital Marketing How-To Guide for StartupsAbout this workshop:</H2>
<P><SPAN><SPAN>Learn about the Foundations of Digital Marketing & How to Grow Your Startup Brand</SPAN></SPAN><BR></P>
<H3><SPAN>Youll Learn:</SPAN></H3>
<UL>
<LI>
<P><SPAN>The Basics of Startup Brand Marketing such as Growth hacking, Conversion rate optimization, Customer feedback loops, Fine-tuning your messaging, etc.</SPAN></P>
</LI>
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<P><SPAN>The Fundamentals of Paid-Owned-Earned marketing & various media/distribution channels</SPAN></P>
</LI>
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<P><SPAN>Bonus! Getting your first 1K customers</SPAN></P>
</LI>
</UL>
<P><STRONG>Target Audience </STRONG></P>
<UL>
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<P><SPAN>Tech founders who want to elevate their brand communications</SPAN></P>
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<P><SPAN>Marketing managers who want to leverage digital channels</SPAN></P>
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</UL>
<P><STRONG>Workshop Schedule:</STRONG></P>
<UL>
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<P><SPAN>Introduction (10m)</SPAN></P>
</LI>
<LI>
<P><SPAN>Paid Media (15m)</SPAN></P>
</LI>
<LI>
<P><SPAN>Owned Media (15m)</SPAN></P>
</LI>
<LI>
<P><SPAN>Earned Media (15m)</SPAN></P>
</LI>
<LI>
<P><SPAN>Final Takeaways, Summary & Conclusion (10m)</SPAN></P>
</LI>
</UL>
<H3>Meet Your Instructor:</H3>
<P>Joanna is a business strategist, proud tech & brand geek & has spent the majority of her career in digital - with an emphasis on innovation, social media & mobile strategy. She has worked with multinational clients such as Unilever, Coca-Cola & Visa. Currently marketing director at a digital health startup, she is responsible for branding, market research/ consumer insights, product marketing & advertising/ media/ communications strategy. As the former Director of Digital at Kantar, she worked across all digital initiatives including WPP Data Alliance & Corporate Development/ Strategic Partnerships, where she focused on exploring new technologies in the social/ mobile space & integrating those platforms & data into existing operating companies, product, service & solutions.</P>
<P><SPAN><SPAN>Prior to agency life, she worked in management consulting & has translated that business acumen, problem-solving, client service background into a successful marketing strategy career. Joanna attended University of California, Berkeley where she double majored in Mass Communications & Business Administration. She also has a MBA degree from the Tuck School of Business at Dartmouth.</SPAN></SPAN></P>
<P><IMG SRC="https://cdn.evbuc.com/eventlogos/188165682/joanna.jpg"></P>
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