Description:

When evaluating a marketing technology, three of the biggest concerns are performance, scalability, and transparency. With the release of Sitecore 7.5, Sitecore introduced a new level of marketing capabilities. By powering the analytics database with MongoDB, Sitecore has positioned itself as the platform to beat for companies that want a cutting edge marketing platform. MongoDBs noSQL database performs well, scales easily, and enables custom reporting through Sitecoreall important features for growing businesses.Hedgehog Development, a MongoDB partner and a leading Sitecore implementation provider, will be detailing exactly how MongoDB enhances Sitecore. By leveraging Sitecore and MongoDB, Hedgehog will demonstrate how an organization can create a truly dynamic one-to-one marketing strategy and achieve what it only dreamed possible. The presentation will delve into a true implementation of xDB and showcase how the solution delivers both marketing prowess and enhanced development capabilities. After the presentation, youll know why companies are switching to Sitecore and MongoDB to solve their toughest digital challenges.

Bios:

Derek Hunziker is a Senior Solutions Developer at Hedgehog Development. He has over a decade of hands-on experience designing and delivering SQL-based business applications. At Hedgehog, Derek has served in key roles on projects for Fortune 500 companies. He is a Sitecore Certified Developer and holds MongoDB certification both as a Developer and a DBA. When Derek is not writing database queries or implementing enterprise applications, youll find him on the tennis court practicing his groundstroke.

Mike Shaw is a Marketing Innovation Strategist with Hedgehog Development, working out of Charlotte, NC. Assisting companies with the best combinations of technique and technology, Mike strives to create something special for both his clients and their audience. Mike has a passion for consumer psychology and loves to dig into the statistics to optimize a customers experience. Get in touch with Mike on Twitter: @me_mikeshaw.