Since adding some of the first animation to websites of the 80's and 90's, the animated Gif has enjoyed a renaissance in the age of Social Media. Emphasizing simple wit rather than flashy technology, animated GIFs have also become increasingly popular with advertisers. Our presenters will look at brands' and agencies' use of animated gif advertising and ask what's next for this resilient medium.
Moderator: Saya Weissman, Digiday
A native New Yorker, she has authored recent articles on the use of the animated .gif in advertising for clothing and entertainment brands.
Kevin Burg, Co-Founder of Cinemagraphs, http://cinemagraphs.com/
Maury Postal Associate Creative Director Social@Ogilvy
Amanda Ferri, Community Outreach at Tumblr, http://amandalynferri.tumblr.com/
Jimmy Mccain, Blogger, http://mr-gif.com/