Sign up for our awesome London Tech Events weekly email newsletter.     LOCATION EVENT DETAILS About This Class Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in your industry to how to run effective campaigns with them. Furthermore, you will learn best practices for how to approach influencers and how to measure performance of influencer campaigns. Takeaways Areas covered will include how to: identify influencers that reach your target audience approach influencers and bloggers effectively work with influencers to achieve your desired results partner with influencers to run campaigns that go beyond the traditional sponsored post Prereqs & Preparation This class is for those with a foundation in marketing who want to work more closely with influencers. No prior outreach experience is necessary. Julie Falconer is a London-based digital strategy consultant. She writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.