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EVENT DETAILS |
<P><SPAN>We're excited to invite you to the next </SPAN><A HREF="http://www.industryindex.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>Industry Index</SPAN></A><SPAN> & </SPAN><A HREF="http://pluggedinbd.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>PluggedIn BD</SPAN></A><SPAN> Roundtable on June 21, 2017. Our topic this month? Header Bidding. </SPAN></P>
<P>Header Bidding has swept across the MadTech Industry, increasing transparency optimizing yields. Or, <A HREF="https://adexchanger.com/platforms/great-header-bidding-shake-begun/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">as Ad Exchanger stated</A>, it's Changing the industry & creating a new set of winners & losers.</P>
<P>As publishers use a mixed model, all bidders have simultaneous access to the same inventory, regardless if the bid occurs on or off servers. Because publishers aren't carving out a certain piece of inventory for each type of vendor, it's challenging for publishers to predict how the revenue mix between on-page bidders & server bidders will play out each month. Throughout the industry, most revenue is generated through browser-based Header Bidding.</P>
<P>Join the conversation as we discuss the evolving sector of the industry -it's not Cannes... but at least our exchange rate is better.</P>
<P>We would love to hear your feedback - follow us on <A HREF="https://www.linkedin.com/company-beta/3350688/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">LinkedIn</A> & use #MadTechRoundtable on <A HREF="https://twitter.com/Industry_Index" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Twitter</A>.</P>
<P><SPAN><STRONG>Participants Include:</STRONG><BR></SPAN></P>
<P><STRONG><A HREF="http://www.beeswax.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Beeswax</A>:</STRONG><A HREF="https://www.linkedin.com/in/aripaparo/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Ari Paparo</A>, CEO</P>
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