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EVENT DETAILS |
<P>Instructors:<A TARGET="_blank" HREF="https://tekserve-studio.squarespace.com/cosmo-grill" REL="nofollow">Cosmo Grill</A></P>
<P>Location: Tekserve (23rd Street and 6th Ave)</P>
<P>Price: Free admission, beer and snacks sponsored by Tekserve</P>
<P>In today's world of digital marketing, there are many relevant channels to acquire new users that it is easy to aimlessly spend marketing dollars away but much harder to do so effectively. Profitably acquiring new users is what distinguishes the successful companies from the failures. Join us and Cosmo Grill to explore user acquisition strategies for early stage startups.</P>
<P>We will explore:</P>
<UL>
<LI>Critical thinking and strategic planning: decision making and the Critical Path</LI>
<LI>Finding your customer base: product/market fit, segmentation</LI>
<LI>Paid acquisition channel mix: organic, paid, referral and others that work together</LI>
<LI>Paid acquisition channels overview: display, search, social, native, mobile, video, retargeting, affiliate & partnerships</LI>
<LI>Analytics: digital marketing math 101</LI>
<LI>Optimization and scaling: a/b testing</LI>
</UL>
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