The Art of Data-Driven Storytelling: Creating Context in a Content Driven World
How does studying the world affect how we create stories for it?
How do different industries approach to experience and narrative while keeping an eye on the state of the world and their audience?
The short answer: Data.
This panel will be an open discussion between the creators and distributors of content and how data is helping craft story that is both highly targeted and engaging. How is data captured and measured? And, how are narratives being developed for consumers using collected data such as shopping and viewing habits? What kind of experience do you need to build to capture good data, and what does good data do to your experience design?
BIOS
Panelist: Ashley Taylor Anderson
Ashley Taylor Anderson is Content Strategy Manager at Oscar Health, a new kind of health insurance company. Shes a writer and marketer who's spent her career knee-deep in technology. In previous professional lives, she worked as a science textbook editor, interactive media producer, and pastry chef. When shes not in front of a computer typing, you can usually find her nose-deep in a book, strolling a museum, or cursing at her sewing machine.
Panelist: Matt McGowan
Matt has worked in digital marketing for over 20 years, working alongside many of the world's leading brands, agencies, and technology pioneers. Matt is currently President and a member of the BOD at Adestra.com (a Business Growth Fund funded marketing automation platform) where he oversees the global business and it's almost 150 employees.
Prior to Adestra, at Google and YouTube, Matt was Head of Strategy for the America's Ad Agency business where he worked with Google leadership and the executive teams at the Big 6 advertising holding companies. Before that Matt served as Managing Director at Incisive Media, a recognized global media, marketing services, and data company. Matt has also served his time in sales and marketing at Charles Schwab, Pearson PLC, and PropertyRoom.com.
With a strong background in corporate strategy and deep C-level relationships Matt is also an active adviser and board member at various adtech and martech companies. Two of which have been sold: Sponsorhub.com was acquired by Rentrak, Nasdaq: RENT, in Sept 2015, and the Online Marketing Institute was acquired by PopExpert.com in March 2015.
In June of 2013, Matt was named a DMA & Marketing Edge Rising Star.
Matt has an MBA from the University of Oxford and a BA from Lafayette College and spends most of his time in NYC and Toronto.
Panelist: Will Kreth
Will Kreth was the first "official" employee of WIRED magazine, hired by its two founders in 1992. He currently resides in New York City and works as theDirector of Metadata ManagementShowtime Networks. His career as a multiscreen/ interactive media producer began with a winding path across the US in 1983 (in roughly this order): public access TV; indie music soundman; audio post for film/video; early multimedia; interactive TV; magazine publishing; web content; broadband services; cable TV and back to interactive TV. (e.g.- Apple, PF Magic, Wired, HotWired, Prodigy, Road Runner, Critical Metrics, Time Warner, A Different Engine & Showtime).
Listed inventor on 2 granted and 1 pending US patents around cross-platform audience measurement data, TV to Mobile apps, and social media messaging & notification.Since 2006, his own company MediaGroove - (based in Brooklyn) has released 6 albums & 1 single (inthe US, UK & Germany) while working on a musicdocumentary and related digital storytelling projects.
Moderator: Caitlin Burns
Currently Vice Chair of the Producers Guild of America New Media Council, Caitlin Burns is a world leader in franchise storyworld development, multiplatform strategy and connecting sustainable business models to emerging creative technologies.
As a transmedia producer for over 15 years, she has developed storyworlds with creative visionaries and technological pioneers ranging from global blockbuster feature films, award-winning television shows, AAA console games to 360 video, VR, AR, Mixed Reality and WebVR.
Past clients include Pirates of the Caribbean, Disney Fairies, Disney Descendants and Tron Legacy, James Camerons Avatar for Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Teenage Mutant Ninja Turtles for Nickelodeon and Transformers for Hasbro. Other clients include Wieden+Kennedy, Hush, Showtime, Pepperidge Farm, Diageo, EY, Reebok, Stratasys and UNICEF Kid Power.
In her spare time, Ms. Burns runs a community that explores humanity the way human culture and identity will shape the high-tech future. Read more at
www.paxsolaria.net
