Perrier, the global carbonated water brand, uses creative content and beautiful design to take content marketing to the next level. With their digital magazine, Soci Perrier, "the global enthusiasts source for engaging content and great events," they provide a mixture of nightlife, art, music, fashion, travel, and mixology content. Perrier's goal is to position itself as a trusted arbiter of whats hot around the world. With the Soci Perrier blog, they do just that.
Join us for an inside look into Perrier's content marketing strategy with their Global Managing Editor, Rana Good, and head of digital, Kristina Marino. We'll talk about their creative process, editorial ambition, distribution strategies and much more! As usual, we'll have cocktails, snacks and networking too.