Successful CEO Neil Capel on his experiences in growing, pivoting, and achieving success. Sailthru has moved from a marketing company to a data company... acquired 3 companies to fuel its success. Come hear how its done.
A successful track record of working on large-scale, high-demand web systems led Neil to develop Sailthru's unique capabilities in handling mass-to-one personalized content in email and on-site.
Prior to founding Sailthru, Neil was the Chief Technology Officer for MusicNation, an AlleyCorp company, ASmallWorld, and MoneyMedia (acquired by the Financial Times). Neil is an adviser to several startups, including Refinery29.com and Zootoo.com, and serves as a mentor for E[nstitute], a two-year apprenticeship program for young adults to work with top NYC entrepreneurs.
He is a frequent speaker on topics ranging from behavioral targeting to big data collection and usage. Most recently, he has presented at Media Post's Email Insider Summit, Business Insider's Social Commerce Summit, and the Spree Developer Conference. In 2011, Neil was also named to the The Silicon Alley 100 as one of New York City's most influential technology leaders.
Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
Sailthru’s Horizon technology creates individual user profiles associated with each person’s email address and online behavior. Our algorithms gauge each individual user’s intent and match appropriate content and frequency of email communications such that every email is tailored to the unique user. That means we send as many permutations of an email as there are recipients. All simultaneously, all automated and all in real time.
Our Concierge and Scout products take personalized communications one step further by linking the user data to serve up individualized content recommendations on site.
Sailthru has helped over 200 well-known publishers and ecommerce companies, including AOL/Huffington Post, Business Insider, Daily Beast/Newsweek, Fab.com, FlavorPill, Oscar de la Renta, and Thrillist, turn their email lists into strategic, value-driving assets. What we’ve found is that capturing interests early on and deepening the engagement of each user over time extends the customer lifetime value and increases ROI.