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EVENT DETAILS |
The Tow Center for Digital Journalism & Guardian US Mobile Innovation Lab are excited to present the launch ofPush It: Opportunities, Challenges & Best Practices in Mobile Push Alerts, a major research project led by Pete Brown, PhD (Senior Research Fellow, Tow Center).
Mobile push alerts provide news outlets with one of the most direct, intimate relationships with their audiences. As such, they play a vital role in encouraging audiences to develop & maintain a brand-specific news habit. However, while push alerts offer a wealth of exciting opportunities, they also present a range of new challenges.
Combining an analysis of over 2,500 alerts with 23 interviews with product managers, mobile editors & audience managers, this research explores some of the key questions around mobile push alerts. How many alerts are different outlets posting? What proportion are about breaking news? How do different newsrooms decide what to alert? How are they handling rich notifications? What are their objectives for push alerts & what do they consider a success? What are the major challenges faced by people operating in this field?
Join Pete Brown (Senior Research Fellow, Tow Center), Sasha Koren (Editor, Guardian US Mobile Innovation Lab) & a panel of leading practitioners to explore these issues & many more.
Coverage of the Tow Center/Guardian Mobile Innovation Lab panel at ONA 17 can be found here.
Schedule
6:00-6:05pm: Welcome & introduction
6:05-6:30pm: Presentation of key findings by Pete Brown, Senior Research Fellow, Tow Center
6:30-6:55pm: Panel discussion, moderated bySasha Koren(Editor, Guardian US Mobile Innovation Lab), featuring:
Greg Emerson, Mobile Product Manager, Wall Street Journal
Megan Hess, Mobile & Emerging Platforms Editor, Bloomberg LP
Harry Slater, Head of Audience Development, Guardian US
6:55-7:15pm: Audience Q&A
7:15-8:00pm: Concluding remarks & reception
This event is free & open to the public, though RSVP is required. Please direct any questions to towcenter@columbia.edu.
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