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With Alyssa Waxenberg (Dir. Mktg, IBM Watson), Hasnaa Rkhami (Global Mktg, Estee Lauder), Aaron Tabas (Dir. BBC StoryWorks), Megan Chan (Dir. Digital, Washington Post), Toni Clayton-Hine (CMO, Xerox Corp), Uwe Ellinghaus (CMO, Cadillac), Amy Sokotch (SVP Media & Partnerships, Citi).
Fri, Apr 28, 2017 @ 09:00 AM   $475   Time Warner Center, 10 Columbus Cir
 
     
 
 
              

  
 
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This year's theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, & the largest publisher creates no content. We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.

Morning Keynote confirmed: Jon Iwata or Michelle Peluso, IBM
 
 
 
 
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