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EVENT DETAILS |
Going deeper than a click - How product leaders are reinventing media
The media landscape has changed. However, it's not just the 24-hour news cycle or online communities & publications vying for clicks against content giants, like Facebook. Today, the most competitive media companies lead the market by deeply engaging their readers (or users) across web & mobile platforms. It's become clear that the lifeblood behind growing subscriptions, users, & success is data.
For our September Office Hours, Mixpanel brings together New York City's sharpest product innovators in the media industry. Heather Savatta, Ad Product Strategy & Solutions, Vox Media, Amanda Yang, Director of Data, Analytics & Technology, New York Magazine, & Zoe Soon, Senior Product Manager, Business Insider discuss how exactly they've reimagined their publications to become products, & the benefits of experimenting with data.
There might not be a silver bullet to building viral readership. However, what these experts do possess is the insight in getting the right content in front of the right people at the right time, through end-to-end analytics.
Don't miss out on learning:
How NYC's greatest product leaders are reinventing media
The technology stacks powering these top platforms
The impact of analytics on the next generation of journalism & ad technology
The metrics that matter most for media companies
Use free promo code: MPVIP or MEDIA
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