On August 5,Dr. Stephen Wendel, Head of Behavioral Science at Morningstar, will introduce you to the ideas of behavioral economics and offer practical techniques you can use in any products you're interested inor creating.

In Stephens talk, you will:

Learn about behavioral economics and its cousin, the psychology of judgment and decision-making

See how its lessons are already being applied in consumer products from the Jawbone UP to Clocky the rolling clock

Understand how habits fit in and when they can smooth the path to action

Find out how to identify the behavioral obstacles your users face and overcome them

Stephen's talk will teach you how to help your users take action, using the best research out there on decision-making and how it's been applied in the real world.

A huge thank you to Noom for hosting us!

About the speaker:

Stephen Wendelis currently theHead of Behavioral Science at Morningstar, where heleads a team of behavioral researchers and practitioners in applying behavioral lessons to the company's communications and products.He is theCo-Founder and President of the Action Design Networkand author of the booksDesigning for Behavior ChangeandImproving Employee Benefits: Why Employees Fail to Use Their Benefits and How Behavioral Economics Can Help. Formerly, he was the Principal Scientist at HelloWallet, where heapplied behavioral science to improve the company's products and their impact on employees' lives.

Heres the agenda for the evening:

6:30 PM: Drinks, snacks, and socializing.

7:00: Introduction and presentation from Stephen.

7:30: Q&A with the audience.

7:45: Community announcements. If youre hiring, want to tell us about an awesome event coming up, or have anything else to tell the Action Design community, let everyone know!

8:00: More drinks, snacks, and socializing.

See you there!