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With Matt Marolda (Chief Analytics Officer, Legendary Entertainment).
Tue, Apr 04, 2017 @ 06:30 PM   FREE   General Assembly Santa Monica, 1520 2nd St
 
     
 
 
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Join us for another great evening of networking & educational presentation.

Legendary Entertainment: Disrupting Hollywood Paradigms with Analytics

When it comes to building databases about what consumers are interested in & leveraging them to run its business more intelligently, Legendary is one of the few studios doing a lot. And while companies like Legendary & Netflix have been setting the pace for how Hollywood uses data to try to make more hits & get more people to see them, this kind of intensive analytical work is something every business is trying to get better at.

About Matt Marolda:

Matt Marolda, Chief Analytics Officer for Legendary Entertainment, is charged with making sure that when Legendary releases major films like Godzilla, Warcraft, Jurassic World, "or Kong: Skull Island it gets the most bang for every marketing dollar it spends. In this session, Matt will discuss how he uses analytics to help his company succeed. He will also share stories from the trenches of building a data-driven organization - the operational challenges of connecting disparate data sources in a way that is actionable.

A big Thank You to eSage Group for providing beverages & the great food from Mendocino Farms.

We want you to join (open to the public) because you are awesome, you like to meet great people, & want to continue learning about marketing analytics, data-driven digital marketing, & a multitude of other important things surrounding these topics.

Be sure to RSVP! Wine, beer & appetizers will be served.

Los Angeles Marketing Analytics Group event sponsored by: eSage Group

Agenda:

6:30pm-7:15pm: Registration, Networking, & Food/Beverage
7:15pm-8:00pm: Presentation
8:00pm-8:15pm: Q&A
8:15pm-9:00pm: Post Event Networking & Food/Beverage

Please note that by RSVPing to this event you are agreeing to receive communications from eSage Group.
 
 
 
 
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