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EVENT DETAILS |
<H2>The RIGHT People: Identifying Your Target Customers withMarianne Berkovich</H2>
<P><SPAN><BR></SPAN></P>
<P><SPAN><SPAN>The process of Customer Discovery & finding product-market fit hinges on getting out the building & talking to customers. And talking to the RIGHT people who are part of your target market, is critical to getting good information from these conversations.</SPAN><BR><BR><SPAN>During this 60 minute interactive workshop, well:</SPAN><BR></SPAN></P>
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<P>Discuss how to identify the key characteristics of target customers</P>
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<P>Do a practice exercise together</P>
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<P>Work individually on identifying characteristics of YOUR target customers</P>
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</UL>
<P><STRONG>Schedule:</STRONG></P>
<P><STRONG>9:30am: Registration & Networking</STRONG></P>
<P><STRONG>9:45am: Session Begins</STRONG></P>
<P><STRONG>11:00am: Session Ends</STRONG></P>
<P>This session is part of an all day Lab at the Center, if you would like to join us for the other sections, see below:</P>
<P><A HREF="https://www.eventbrite.com/e/communicate-to-innovate-six-steps-to-more-effective-more-retellable-founder-stories-tickets-34708867156" TARGET="_blank" REL="noopener noreferrer noopener noreferrer noopener noreferrer">2:30 - 4:00pm: Communicate to Innovate: Six Steps to More Effective, More Retellable Founder Stories</A></P>
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<P><STRONG>OUR TRAINER</STRONG></P>
<P><STRONG><IMG SRC="https://cdn.evbuc.com/eventlogos/201196149/berkovichmarianne.png"></STRONG></P>
<P><STRONG>Marianne Berkovich</STRONG></P>
<P>Marianne Berkovich has over 12 years experience as a qualitative user researcher at Google & Adobe, helping teams build products that users love. She has worked with & mentored dozens of smaller companies & early stage entrepreneurs to gain the know-how to do their own user research. Marianne teaches classes as well as conducting tailored workshops for intact teams. She holds a Masters in Human Computer Interaction from Carnegie Mellon University.</P>
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