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Mon, Jun 20, 2016 @ 07:00 AM   $35   Centre for Social Innovation, 601 W 26th St, #325
 
     
 
 
              

  
 
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LOCATION
EVENT DETAILS
Storytelling is more than a marketing tool. Its a management tool.

In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action. This is a workshop for makers and social entrepreneurs who want to strengthen their skills in storytelling to transform themselves, their teams, and their broader communities. Storytelling is a powerful tool for building a shared identity, for facilitating mutual understanding, and for facilitating collective action.
We will draw upon successful storytelling methodologies and strategies from the fields of social activism, marketing, and the arts. We will examine and decode examples of successful (and not so successful) storytelling. This class will get hands on with activities and exercises that will encourage participants to practice their new storytelling skills.

WHAT YOULL LEARN
Why storytelling is important for social change
What are the essential elements and structures of a good story
How to find and craft compelling stories
How to adapt and refine your storytelling
What are some of the possible applications of storytelling
How to integrate ones personal and professional stories
How to use stories to stand out in a crowd
How to imbue stories with values and emotion

WHO THIS CLASS IS FOR
Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling
Professionals who have an idea for a project, organization or business that will drive change
Professionals who already use storytelling in their work looking to find ways to systematize and refine their approach
Professionals curious about how storytelling can enrich their work.
 
 
 
 
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