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EVENT DETAILS |
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: large; color: #000000;"><STRONG>SoDA Session NYC: Building Great Customer Experiences</STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">In partnership with ULTRA Testing, this SoDA Session will feature a lively discussion about what it takes to build & deliver great consumerexperiences through the lens of web accessibility. Great experiences are often simple, intuitive functional & fail-safe. And, while accessibility oftenmeans designing for very unique needs, it also inspires the novel solutions that can work really well for wider audiences.Well talk about what itactually takes to the get work done & not just done, but done to an extremely high standard.<BR><BR>We will also do a deep-dive into how web accessibilityis becoming a standard design thats not only inclusive, but leads to stronger & moreintuitiveweb experiences for all. We will explore how creative shops are ideating & producing better experiencesfor all types of consumers -especially when thedigital experiences we encounter on a daily basis have radically expanded beyond web browsers to include mobile, VR/AR,voice, wearables, experientialand so much more.<BR><BR><STRONG>Key discussion points include:</STRONG></SPAN></P>
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<LI><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">How brands today are responding & overcoming challenges & roadblocks of web accessibility</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">What are the best practices for designing & developing inclusive experiences & how to implement them successfully</SPAN></LI>
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<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;"><STRONG>Featured Panelists:</STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #000000;"><STRONG>Arthur Fullerton, Chief Technology Officer, Big Spaceship</STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">Fullerton brings over 15 years of experience developing applications & leading technology & interactive production teams to BigSpaceship, most recently serving as Head of Technology, Americas at Lowe Profero. Earlier he held senior positions at Critical Mass,Blast Radius, Crispin Porter + Bogusky & his own start up, RumbleFox. Hes worked with top brands including Mercedes Benz, HarleyDavidson, Citibank, Hyatt Hotels, Rolex & Mattel, among others.</SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #000000;"><STRONG>Frances Crocker, Engagement Director, Doberman</STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">Frances Crocker, Engagement Director, works to translate client needs into actionable insights & align Dobermans agency capabilities to buildsustainable relationships. She most recently led business development for Work & Co, where she helped grow the digital product company from ateam of 75 to nearly 200 globally, building partnerships with notable new clients including Nike, Marriott, & Aesop. Her past roles have includedbusiness development at Lippincott & Huge, & operations experience in the nonprofit sector with the Innocence Project. Frances holds a BAfrom the University of North Carolina at Chapel Hill & MBA from Baruch College.</SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-size: medium; color: #000000;"><STRONG><SPAN STYLE="font-family: helvetica;">Daniel Viedma, Associate Technical Director, Firstborn</SPAN></STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;">As an Associate Technical Director at Firstborn, Daniel provides technical guidance & oversight of all digital projects to create experiences that seamlessly blur the lines between design, motion & development. He also oversees & guides the technical strategy for multiple accounts including Supercell, Mountain Dew & L'Oral. Hailing from Barcelona, Daniel brings to Firstborn over 10 years of experience developing back-end & front-end systems. Daniel joined Firstborn from R/GA where he was a Senior Software Engineer overseeing web platforms for Nike & Beats by Dre. He has also held positions at Atos Origin & ROKKAN.</SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;"><STRONG>...and more. </STRONG></SPAN></P>
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<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;"><STRONG>In partnership with:</STRONG></SPAN></P>
<P STYLE="text-align: justify;"><SPAN STYLE="font-family: helvetica; font-size: small; color: #000000;"><A HREF="http://www.ultratesting.us" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow"><SPAN STYLE="color: #000000;"><IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/1776161/ultra.jpg" WIDTH="400"></SPAN></IMG></A></SPAN></P>
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