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With folks from Fresh Traveler, DiMassimo Goldstein, The Daily Mail, PoachIt & others.
Mon, Sep 22, 2014 @ 06:30 PM   $50   WeWork Labs, 175 Varick St, 8th Fl
 
     
 
 
              

  
 
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<P STYLE="margin: 0px 0px 8px; text-overflow: ellipsis; word-wrap: break-word; color: #393939; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14px; line-height: 18px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">Native Advertising is the hot buzzword of 2014. But what exactly is native advertising? Is it a sponsored search result? Sponsored Tweet? Sponsored Post? Anything sponsored? All of the above? </SPAN></P>
<P STYLE="margin: 0px 0px 8px; text-overflow: ellipsis; word-wrap: break-word; color: #393939; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14px; line-height: 18px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">Our speakers will attempt to define what Native Advertising means to them and how they use it - in an abridged <A HREF="http://www.pechakucha.org/" REL="nofollow nofollow">pecha kucha</A> / Ignite fashion: 20 slides @ 15 second auto advance. </SPAN></P>
<P STYLE="margin: 0px 0px 8px; text-overflow: ellipsis; word-wrap: break-word; color: #393939; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14px; line-height: 18px;"><STRONG><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">Who are our esteemed speakers?</SPAN></STRONG></P>
<P STYLE="margin: 0px 0px 8px; text-overflow: ellipsis; word-wrap: break-word; color: #393939; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14px; line-height: 18px;"><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/1431ece.jpg" ALT="Patricia Serrano" WIDTH="200"></P>
<P><STRONG STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">Patricia Serrano, </STRONG><A STYLE="font-family: arial, helvetica, sans-serif; font-size: small;" HREF="http://www.freshtraveler.com/" REL="nofollow nofollow">Fresh Traveler</A><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">. She is a travel blogger, travel host and film/video producer with a passion for one-of-kind life experiences and off-the-beaten path adventures. Hailing from Bangkok, Thailand, she was educated at Emerson College in Boston, MA (BA in TV Production) and successfully survived a two-year MFA program for Dramatic Writing at NYU's Tisch School of the Arts. Other than working on</SPAN><A STYLE="font-family: arial, helvetica, sans-serif; font-size: small;" HREF="http://www.freshtraveler.com/" TARGET="_blank" REL="nofollow nofollow"><SPAN STYLE="color: #000000;">FreshTraveler</SPAN></A><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">, she writes narrative films and produced a web series she wrote for</SPAN><SPAN STYLE="color: #000000;"><A HREF="http://www.petsami.com/" REL="nofollow nofollow">Petsami.com</A></SPAN><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">Her short film,</SPAN><EM STYLE="margin-top: 0px; margin-bottom: 0px;">Slight Insecurities Regarding Vermin</EM><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;">, was selected to be featured at the 2010 Connecticut Film Festival.In addition to screenwriting, she's a story consultant, freelance writes, and has worked in TV and radio. She's also worked with Warner Brothers producing web content.</SPAN></P>
<P><IMG STYLE="font-family: arial, helvetica, sans-serif; font-size: small;" SRC="https://cdn.evbuc.com/eventlogos/59181613/3fab5fe.jpg" ALT="Marc Lefton" WIDTH="200" HEIGHT="200"></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;"><STRONG STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Marc Lefton</STRONG><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">, <A HREF="http://digobrands.com/" REL="nofollow nofollow">DiMassimo Goldstein</A>. He founded one of the first business social networks, Adholes, for advertising professionals which was honored by the Webby Awards in 2007. He's also been creative director of an experiential marketing agency called Escalate, and the Founder of Half Fiction in 2009 focusing on incorporating social, experiential and ad tech for brands. Clients include Mandy, Annie Sez, L'Oreal, Redken, Purology, Me-Ality (a fashion tech startup that measures your body with a 3D scanner and tells you your exact fit), and Casio (all brands including keyboards, G-Shock, Baby G watches).</SPAN></SPAN></P>
<P><STRONG STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/0b5c7ee.jpg" ALT="Harry Hawk" WIDTH="200" HEIGHT="200"></STRONG></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;"><STRONG>Harry Hawk,</STRONG>a marketer and educator at the intersection of Technology, Hospitality and Community. Harry has worked with clients large and small including: KPMG, Schnack Restaurant, Philip Morris, Water Taxi Beach, Paramount Home Pictures, Leske's Bakery and robotics firms Momentum Machines and iHeartEngineering. Harry can be reached @hhawk or via his web site,<A HREF="http://hawksocialmarketing.com/" TARGET="_blank" REL="nofollow nofollow"><SPAN STYLE="color: #000000;">HawkSocialMarketing.com</SPAN></A>. Hawk would like to cook you one of his award winning burgers or interview you about your use of social media (for an up coming podcast).</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;"><STRONG><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/3b2e341.jpg" ALT="Lara Mehanna" WIDTH="122" HEIGHT="122"></STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;"><STRONG>Lara Mehanna,</STRONG> the Head of Mobile, North America for <A HREF="http://www.dailymail.co.uk/ushome/index.html" REL="nofollow nofollow">The Daily Mail (MailOnline)</A>. She is responsible for taking the over 50% of users that are on mobile and providing revenue opportunities and integrated ad experiences for advertisers across the MailOnline mobile properties. Previously, Lara was General Manager of Mobile at DataXu, prior to Lara spent almost four years leading mobile market development for Jumptap. Lara started her career in search marketing at AOL, where she re-built the first AOL Instant Messenger product and was awarded several patents related to smart searching and browsing. Lara is also the NYC Chapter lead for Women in Wireless - empowering and encouraging women in mobile and media.</SPAN></P>
<P><IMG SRC="http://www.landt.co/wp-content/uploads/2013/12/IMG_4806-200x300.jpg" ALT="" WIDTH="200" HEIGHT="300"></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #000000;"><STRONG>Jonathan Allen</STRONG> is the President of <A HREF="http://www.landt.co/" TARGET="_blank" REL="nofollow nofollow">Longneck & Thunderfoot</A>, an agile content company based in New York City and which is part of the Columbia Startup Lab. Formerly, Director of Search Engine Watch, Jonathan has spoken at the largest digital marketing conferences in the world and provided search marketing industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle. Prior, Jonathan co-founded Moblog:tech, a technology company used to create a smartphone photography community Moblog, and an early player in mobile social media. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech's build of Channel 4s Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations</SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;"><BR></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;">Thanks to </SPAN><A STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;" HREF="http://elance.com/" REL="nofollow nofollow">Elance</A><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;">and WeWork for making this event possible!</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;">Check out the amazing space at WeWork where the event will be held:</SPAN></P>
<P><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/sohowest3.jpg" ALT="WeWork 8th Floor" WIDTH="500" HEIGHT="333"></P>
<P><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/weworksohowecrossheaven.jpg" ALT="WeWork 8th Floor" WIDTH="500" HEIGHT="333"></P>
<P><IMG SRC="https://cdn.evbuc.com/eventlogos/59181613/weworklabs.jpg" ALT="WeWork 8th Floor" WIDTH="500" HEIGHT="333"></P>
 
 
 
 
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