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EVENT DETAILS |
We're back from our summer hiatus with a brand new event series, MADTECH! exploring all things marketing & ad-tech.
To kick things off we'll be diving deep into the world of performance marketing to take a look at how some of the world's most notable brands are using data to inform their media campaigns, their conversion funnels, & their messaging to drive revenue.
You'll hear from Kenshoo, a digital marketing technology that powers search, social, & e-commerce campaigns, the agency team from Google, & others.
Before & after the panel we'll have drinks, music & plenty of time to meet NYC's smartest marketers.
Chris "Coz" Costello
Senior Director of Marketing Research Kenshoo
Chris is the Senior Director of Marketing Research at Kenshoo. He leads the planning & execution of a research agenda that delivers marketing value & thought leadership. Prior to joining the Kenshoo team, he worked for Havas Media, Performics, RollingStone.com, & SPSS.
Ben Royce
Head of Performance Data Science for Global Agencies Google
Ben Royce is the Head of Performance Data Science for Global Agencies at Google & helps them develop new products using AI & data science. Previously he was the SVP Search & Data Science at Publicis Worldwide where he invented a number of category insight tools using natural language processing & machine learning . He guest lecturers at Columbia University on AI & business analytics.
He did his undergraduate degree at the University of Wisconsin, & obtained his masters degree from Columbia University in Information & Knowledge Strategy. He lives in New York City.
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