Personalization is contextually targeted content to a specific user. Ninety-two percent of CMOs believe that personalized experiences will drive value, shorten sales cycles and deepen affinity.* Yet 60% of CMOs struggle to personalize content in real time.**

Personalization requires a robust content strategy to support it. Many organizations are within various levels of maturity to rollout and support ongoing personalization and evolution.

In an open forum, Kevin Nichols and Kathy Baughman will discuss operational readiness for personalization with recommendations around a content strategy approach to support it. Questions are encouraged.

You will benefit from this presentation if:

Youre just getting started with personalization

Youve been experimenting but need a more cohesive approach

Youve purchased multiple platforms but still need to optimize your content strategy

From this session you will learn:

How to identify five roadblocks to personalization success

Tips for turning personalization experiments into cohesive strategy

How to think contextually about your technology investments

We will use real case studies that speak to each of the areas and provide examples for both Business to Consumer (B2C) and Business to Business (B2B) organizations. Come join us. Five lucky participants will receive a copy of Kevin Nichols book Enterprise Content Strategy: A Project Guide.

About the presenters

This webinar waspresented by Kevin Nichols andKathy Baughman who are both members of theBig Content Alliance. The Big Content Alliancebrings together some of the best minds in content. Their goal is to help clients consider their organizational and operational readiness to scale enterprise content strategies?.

Kevin P Nichols

https://lh3.googleusercontent.com/bmWPo7A61-ivF6Jj5istdHpcpoNZ8NHGtgpfXxWGcTfyVbIhUh7ZfeFRLCpqUx1MHwUsYPs_roxhWnZzKFMAnlb6rThQDuG2EGLfn0EmqFi_-5ZhdspoIPQc5jctjolukffdxWuEDWhJUPZkGQ

Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenC

ourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he has co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also chair of Content Strategy Alliance Best Practices initiative.

Kathy Baughman

https://lh4.googleusercontent.com/YlxSaS9VbWBjx8sF_prsMg1PxSBs-iNy9OnrG0OrkCX730MjXsehdAAlPThUOCQVbMsflrU4MxFvJzEvpL7hJxz3_m7a6_TSyv5mwg9fezdg2jU6pVh2-Z8V9QAk8W5nA-Esz6GNIQjVURzYqg Kathys forte is enterprise content strategy, influencer marketing and thought leadership. Over the past 35 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. Kathy has the ability to analyze a clients current approach and offer unique, fresh perspective that leads to innovation and growth. She has written several research reports, white papers and eBooks including Content Supply Chain, the CMOs Guide to Personalization, The Alchemy of Content and the Content Vortex. Kathy is on the board of the Word of Mouth Marketing Association and serves on its Executive Committee.

*Forbes Publish or perish Report

** Adobe