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With Grace Mangum (Dir. of International Digital Media, A+E Networks).
Tue, Aug 22, 2017 @ 06:30 PM   $150   Made in NY Media Center by IFP, 30 John St
 
     
 
 
              

      
 
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LOCATION
EVENT DETAILS
This workshop arms filmmakers, artists, & entrepreneurs with the basic vocabulary & skills to garner more traffic to their personal or professional website.

Are you a creaitve looking to get a higher search engine raninking in 12 months for a personal or professional website?

Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer's consideration. Search is also the only time when we actually say, plain & clear, what we are looking for. And the optimization of your brand's presence in a search engine across devices, anytime, anywhere, could mean thousands of dollars to win, or to lose.

In an environment with increasing complexity & brutal competition, search optimization is an instrumental skill to succeed in the creative tech ecosystem.

What You Will Learn
Search marketing strategies by analyzing unique case studies.
Strategies for pairing SEO (organic search) & SEM (paid search).
Learn how to utilize search engine optimization & web analytics tools & techniques to understand customers & develop effective marketing campaigns.
Explore effective uses of Google Analytics & AdWords.
Discover how to optimize a website that uses more complex design technologies such as dynamic content.

Prerequisites & Preparation
This workshop is intended for filmmakers, artists, or entrepreneurs looking to learn the basic skills to garner more traffic to their personal or professional website.
 
 
 
 
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