Get in on the action of Social Media Week!
Join NewsCred and Lisa Hsia, Executive Vice President of Bravo Digital Media, for a discussion of an emerging multi-platform media ecosystem and find out how brands successfully communicate with audiences, no matter what channel theyre using.
Lisa, named Media Maven by Ad Age in 2011, oversees Bravos digital media programming and has been at the helm as Bravo rolled out Talk Bubble the first real-time social TV event to combine Facebook and Twitter with live TV viewing, as well as Bravo Now, and Last Chance Kitchen, a Top Chef transmedia initiative. Hsias background is firmly rooted in media, her know-how is drawn from years spent as the Vice President of NBC News as well as ABC News where she was Diane Sawyers producer at Prime Time Live. Hsias credits include documentary producer and director (she is currently on the board of the Tribeca Film Institute), as well as award-winning journalist.
During the 1:1 Q&A session, Shafqat and Lisa will discuss Bravos digital strategy, current distribution trends, how native advertising is growing and the ways brands are partnering for sponsorship and new ways to deliver content.