Arie Abecassis



Venture Partner,
DreamIt Ventures; Founder, ICONYC labs

If youre a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, youll learn how to set a price for your new product or service. After getting started with customer-based pricing, youll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, youll find out how to build a pricing capability for ongoing improvement in your venture.

None.

• Learn the drivers behind pricing power.


• Understand the basic determinants of price and customer-based pricing.


• Develop a plan to obtain customer insights on willingness to pay.


• Understand the pros and cons of the most common pricing strategies and how to implement them.


• Recognize the "do's and don'ts" of "freemium" pricing models


• Set a plan to refine price with testing.

Arie Abecassis

Venture Partner,
DreamIt Ventures; Founder, ICONYC labs

As a founder of ICONYC labs, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.

Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.