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With Veronique Lafargue (Head of Content Strategy, Google), Camille Ricketts (Head of Content & Mktg, First Round Capital), Eric Toda (Head of Social Mktg, Airbnb), Shafqat Islam (Founder, NewsCred).
Thu, Jun 02, 2016 @ 08:00 AM   Not Known   Metropolitan Pavilion, 125 W 18th St
 
   
 
 
              

    
 
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CONVERGENCE: THE NEW MARKETING IMPERATIVE

Todays marketers work in an environment where teams are divided across global boundaries, competitors are disrupting businesses from every angle, and consumers expect instant gratification no matter where they are. Within this new world, the traditional way of marketing simply will not suffice. The success of the modern marketer is now defined by his or her ability to create CONVERGENCE throughout the entire organization, customer experience and business.

In this changing landscape, the role of content has become more essential than ever. When content is used strategically, it not only helps marketers facilitate business transformation, it also enables them to unify the entire customer experience.

NewsCreds 2016 #ThinkContent Summit, will bring together over 1,000 marketers to explore this landscape, looking at how the brightest minds in marketing are paving a path toward convergence and the new marketing imperative.
 
 
 
 
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