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EVENT DETAILS |
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Social Media Engagement in Media Publishing</STRONG></SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;">A publisher's social reach and engagement is becoming increasing important to advertisers. How are readers engaging with media brands and their competitors across social platforms? Which publishers are winning in social read and engagement and which ones are getting crushed?</SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Join media publishers and advertisers for an exclusive, invitation-only breakfast in New York City</STRONG> as we reveal current trends for both reach and engagement used by media publishers, as well as highlight the best practices of media publishers who are truly reaping the benefit with their social media strategy.</SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Date: </STRONG></SPAN><BR><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"> Tuesday, July 29, 2014</SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG STYLE="line-height: 1.6em;">Agenda:<BR></STRONG><SPAN STYLE="line-height: 1.6em;">8:30AM<BR></SPAN><STRONG STYLE="line-height: 1.6em;">Breakfast and Registration</STRONG></SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG STYLE="line-height: 1.6em;"></STRONG><SPAN STYLE="line-height: 1.6em;">9:00-9:30AM <BR></SPAN><STRONG STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">State of U.S. Media Publishing 2014<BR></STRONG>Presented by Shareablee CEO Tania Yuki, we will compare social media reach and engagement in the media publishing industry against other major categories. This presentation will dive into types of engagement, platforms that are driving the most engagement, and the media brands driving the highest engagement. Examining across media publishing categories (general news, business, fashion & style, celebrity & entertainment, lifestyle) we will highlight which publishers are succeeding, loyalty of social audience, and engagement of their audiences with other brands. Lastly, we'll go over best practices in social media used by the top media publishing brands.</SPAN></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;">9:30-10:00am<BR><STRONG STYLE="color: #222222; font-family: arial, sans-serif;">Learning from Social Media: Opportunities in Social Marketing and Partnerships<BR></STRONG>In this panel discussion, we will explore how agencies and brands are viewing social media success.As competition for the newsfeed intensifies and more and more platforms enter the fray, in what instances do partnerships make sense, whether in co-branded content or other forms of collaboration?<BR><STRONG STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">Panelists:<BR></STRONG>Caroline Hugall<BR><EM STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">Planner, Global Brand and Creative Excellence, Mondelez International<BR></EM>Stuart Tracte<BR><EM STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">Digital Strategy, Ogilvy Social<BR></EM>One other panelist TBC<BR><STRONG STYLE="font-family: arial, sans-serif; color: #222222; font-size: 13px;">Moderator:<BR></STRONG>Tania Yuki<BR><EM STYLE="font-family: arial, sans-serif; color: #222222; font-size: 13px;">CEO, Shareablee</EM></SPAN></P>
<P><STRONG>All attendees will receive a customized engagement analysis, upon request.</STRONG></P>
<P><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;"><EM STYLE="font-family: arial, sans-serif; color: #222222; font-size: 13px;"></EM><STRONG STYLE="font-size: 13px; line-height: 1.6em;">Location:<BR></STRONG><SPAN STYLE="line-height: 1.6em;">The NoMad Hotel<BR></SPAN><SPAN STYLE="line-height: 1.6em;">1170 Broadway, New York City 10001<BR></SPAN><STRONG STYLE="font-size: 13px; line-height: 1.6em;">Space islimited. For more information:<BR></STRONG><SPAN STYLE="line-height: 1.6em;">Kate Fan at</SPAN><A STYLE="font-size: 13px; line-height: 1.6em;" HREF="mailto:kate@shareablee.com?subject=RSVP%20Media%20Breakfast%2C%20July%2029&body=Yes%2C%20count%20me%20in!" REL="nofollow nofollow"><SPAN STYLE="color: #000000;">kate@shareablee.com</SPAN></A><SPAN STYLE="line-height: 1.6em;"> or </SPAN><A STYLE="font-size: 13px; line-height: 1.6em;" HREF="" REL="nofollow nofollow"><SPAN STYLE="color: #000000;">917-935-9235</SPAN></A></SPAN></P>
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