Doug Moran



Account Manager,
LinkedIn

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

• Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach


• Learn about lean marketing principles - test, optimise, refine, repeat


• CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?


• Understand the targeting opportunities on various search and social channels


• Learn about the tools at your disposal to run effective digital marketing campaigns

Doug Moran

Account Manager,
LinkedIn

Doug Moran is a Marketing Solutions Account Manager at LinkedIn on their Tech Enterprise team. He consults some of the largest technology companies like GE, Verizon and Lenovo on how to leverage content marketing, email, display and direct response media on the world's largest professional network. Before joining LinkedIn Doug worked on both the publisher and agency side of the digital media business managing paid search, display, paid social, email and content marketing campaigns for a variety of brands including Chevron, MetLife, AT&T, HBO and David Yurman.