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With Alan Schulman (Dir. Content Mktg, Deloitte Digital), Michael Eisenreich (Global Head of Content, Bloomberg), Clay Stobaugh (CMO, Wiley & Sons).
Thu, Dec 08, 2016 @ 06:00 PM   $50   Fordham University, 140 W 62nd St
 
     
 
 
              

      
 
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EVENT DETAILS
<P>As companies confront changing consumer behavior, increasingly important third-party scrutiny, and more diverse target markets and segments, they are broadening the role of marketing. Today, many senior marketing executives' focus must go well beyond building brands and making advertising more effective.</P>
<P>During this evening session, a panel of senior marketing executives discuss the new priorities that that they face and their course of action.</P>
<P>Topics that will be discussed include:</P>
<UL>
<LI>Leading company-wide Customer Experience changes in response to evolving buying patterns and behaviors</LI>
<LI>How consumers are helping brands tell their own stories through Social Platforms</LI>
<LI>Managing complexity between creative and technology</LI>
<LI>Building new marketing capabilities around content, innovation and re-defining event sponsorship</LI>
<LI>Adapting the new marketing technologies in Martech, AdTech and CRM</LI>
</UL>
<H3><STRONG>Moderator</STRONG></H3>
<P><STRONG><IMG ALT="Alan Schulman, NYAMA board member and moderator of Marketing Leadership in the Age of Disruption" SRC="https://cdn.evbuc.com/eventlogos/18181745/schulmanalan2200.jpg"></STRONG></P>
<P><STRONG>Alan Schulman</STRONG><BR><STRONG>National Director, Content Marketing and Creative Experience</STRONG><BR><STRONG>Deloitte Digital</STRONG></P>
<P>A recognized industry creative leader in digital storytelling, campaigns and Content, Alan Schulman is a veteran of the New York branding, advertising and digital marketing agency sides of the industry.Over his 25+ year career, Alan has held creative and content leadership roles at several leading brand marketing agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding and SapientNitro. He has led global brand and content marketing programs for such brands as Coca-Cola, Microsoft, SONY, MasterCard & Unilever.</P>
<P><BR></P>
<H3><STRONG>Featuring</STRONG></H3>
<P><STRONG><IMG ALT="Michael Eisenreich, speaker at Marketing Leadership in the Age of Disruption" SRC="https://cdn.evbuc.com/eventlogos/18181745/eisenreichmichael150.jpg"></STRONG></P>
<P><STRONG>Michael Eisenreich</STRONG><BR><STRONG>Global Head of Content, Creative & Digital Marketing</STRONG><BR><STRONG>Bloomberg L.P.</STRONG></P>
<P>Michael leads Bloomberg LP's content, creative and digital marketing department, called the Bloomberg Studio. Since joining Bloomberg in 2011, he has been focused on uniquely blending content, design and technology to deliver information and utility through compelling marketing programs across online and offline channels and for audiences around the world.</P>
<P>Prior to joining Bloomberg, Michael held multiple roles in GE's corporate technology division, including running GE's global web presence.</P>
<P><BR></P>
<P><IMG ALT="Clay Stobaugh" SRC="https://cdn.evbuc.com/eventlogos/18181745/stobaughclay150.jpg"></P>
<P><STRONG>Clay Stobaugh</STRONG><BR><STRONG>Executive Vice President and Chief Marketing Officer</STRONG><BR><STRONG>John Wiley & Sons</STRONG></P>
<P>Clay leads the global marketing, communications and government affairs efforts at Wiley. His corporate marketing is focused on revenue-driving initiatives that align with their sales organization. Key disciplines in their global Marketing Revenue Center include customer experience, demand generation, CRM, sales enablement, social media, content marketing, digital analytics and SEO/SEM.</P>
<P>His focus is on developing customer relationships, driving new revenue opportunities and enabling Wiley as a global learning business helping organizations and people achieve the skills and knowledge they need to succeed.</P>
<P>Prior to joining Wiley, he led emerging technology companies in the legal, financial and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. He also served in senior management roles for Reuters and Nestle Switzerland, where he successfully launched the Nespresso division in the USA.</P>
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<P><SPAN>Food and Beverageswill beprovided.</SPAN></P>
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<H3>Sponsored by</H3>
<P><BR></P>
<P><A HREF="http://www.nyama.org/wp-content/uploads/2016/10/Deloitte-Digital-Logo.jpeg" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><IMG ALT="Deloitte Digital (PRNewsFoto/Deloitte Digital) (PRNewsFoto/Deloitte)" SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fwww.nyama.org%2Fwp-content%2Fuploads%2F2016%2F10%2FDeloitte-Digital-Logo-300x139.jpeg&sig=ADR2i791kzq2yqBec2-p9-0FKmtKFxb2Gg"></IMG></A></P>
<H3>Hosted by</H3>
<P><A HREF="http://www.nyama.org/wp-content/uploads/2016/10/Fordham-Gabelli-School-of-Business-Logo.jpg" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><IMG ALT="fordham-gabelli-school-of-business-logo" SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fwww.nyama.org%2Fwp-content%2Fuploads%2F2016%2F10%2FFordham-Gabelli-School-of-Business-Logo.jpg&sig=ADR2i7-cRjTGKwo1FBFm139P_P1X551m2A"></IMG></A></P>
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<H4 CLASS="MsoNormal"><SPAN>There will be no onsite registration available if this event has sold out. Please purchase your tickets in advance.</SPAN></H4>
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