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EVENT DETAILS |
Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between! Are you ready to learn about the techniques that marketers use to acquire and engage customers in a cost-effective manner? We begin with the basics of online marketing (think marketing plans and analytics) then quickly transition into the more technical, including: SEO, A/B testing, email, and advertising on social media. If you bring all these things together, you're likely to succeed in captivating your current audience and acquiring new customers. It's about covering your bases and creating new, fun ways to engage people online.
This program is perfect for: Marketing professionals looking to achieve a higher level of technical knowledge, founders who want to better understand how to bring a product to market, marketing majors who want to learn the most cutting-edge approaches to marketing, small business owners looking to attract new customers, anyone interested in understanding online marketing
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