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<H2>Tech 2025 Book Club: Chat with Amy Webb "The Signals Are Talking" -- Forecasting the Future & the Impact of Emerging Technologies</H2>
<P><STRONG>Event Website:</STRONG><A HREF="http://bit.ly/2qjwSop" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">http://bit.ly/2qjwSop</A></P>
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<P>Welcome to the launch of the Tech 2025 Book Club. Each month, we will featurea compelling book about emerging technologies & the future, & invite guest speakers to join us in a discussion about the book. Guest speakers might include authors, researchers, entrepreneurs, business-people, legislators, or other expertson the topic.</P>
<P>For the launch of this series, we are excited to announce our first featured book,<A HREF="https://www.amazon.com/dp/1610396669?_encoding=UTF8&isInIframe=0&n=283155&portal-device-attributes=desktop&ref_=dp_proddesc_0&s=books&showDetailProductDesc=1#product-description_feature_div" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><EM><STRONG>The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream</STRONG></EM></A>(PublicAffairs; 1 edition (December 6, 2016)<EM>,</EM>by Amy Webb & her participation in our book discussion<SPAN>via Skype</SPAN>where she will share insights about the book, her methodology for predicting future trends & the impact of emerging technologies, & answer your questions!</P>
<P>This book is so fab, that it was named:</P>
<P CLASS="p1">Winner, 2017 Gold Axiom Award in Business Technology<BR>Fast Company's Best Books of 2016<BR>Amazon's Best Books of 2016</P>
<P CLASS="p1">BUY THE BOOK<A HREF="https://www.amazon.com/dp/1610396669?_encoding=UTF8&isInIframe=0&n=283155&portal-device-attributes=desktop&ref_=dp_proddesc_0&s=books&showDetailProductDesc=1#product-description_feature_div" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">HERE</A>($18.99 digital / $14.99 hardcover)</P>
<P CLASS="p1"><STRONG>***[NOTE: Amy will be joining us via Skype but this is a LIVE EVENT with a physical location. You'll get to ask her questions that she will answer live & hear her explain the ideas behind the book & its success. We'll gather to discuss the book & invite an additional speaker to participate]***</STRONG></P>
<H3 CLASS="p1"><SPAN CLASS="s1">In Amy's Own Words</SPAN></H3>
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<P>"<EM>The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream is my complete methodology for how to predict future trends in technology & society, as well as their impacts on how we will work/ live & govern. It also makes an argument why now, more than ever, every single one of us must use the tools of a futurist.</EM></P>
<P><EM>We've fetishized the future, but there just aren't enough people dedicated to researching the implications of our technological progress. We've allowed ourselves be handicapped by a future blindness. Without being able to see the signals for solong, we've developed bad habits. It's a lack of futures thinking that led to Blackberry's demise & recent announcement of yet another round of layoffs. It's why news organizations have had such a difficult time staying afloat. It's why you might be worried, right now, about the future of your organization.The best time to have started planning for the future was decades ago. The second best time is right now, today.</EM>" -- Amy Webb</P>
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<H3 CLASS="p1"><SPAN CLASS="s1">About the Book (by the publisher)</SPAN></H3>
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<P><IMG ALT="" SRC="https://tech2025.com/wp-content/uploads/2017/05/the-signals-are-talking-200x300.png"></P>
<P>Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, & deeply reported, real-world analysis in this essential book for understanding the future.<I>The Signals Are Talking</I>reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, & which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge & begin to move toward the mainstream-that have long-term consequence for tomorrow.</P>
<P>With the methodology developed in<I>The Signals Are Talking</I>, we learn how to think like a futurist & answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, & the Internet of Things-affect us personally? How will it impact our businesses & workplaces? How will it eventually change the way we live, work, play, & think-and how should we prepare for it now?</P>
<P>Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.</P>
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<H3>AboutAmy Webb</H3>
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<P>Amy Webbis an author, futurist & founder of the Future Today Institute, a leading future forecasting & strategy firm that researches technology & answers "What's the future of X?" for a global client base. Her future forecasting work has been featured in the<I>New York Times, Harvard Business Review, Wall Street Journal, Fortune, Fast Company</I>and more. Her research has also been cited in several academic papers. She is a lecturer on the future of media at Columbia University, & this fall, she will join NYU's Stern School of Business as an adjunct professor to teach a new course on forecasting the future of technology. She was a 2014-15 Visiting Nieman Fellow at Harvard University. She founded Webbmedia Group (FTI's predecessor); co-founded Knowledgewebb Training, which facilitates hands-on workshops; & co-founded Spark Camp, a next-generation convener that facilitates important conversations on the future of a better society. Data is being adapted as a feature film, which is currently in production. Her previous book<I>Data, a Love Story</I>is being adapted as a feature film, which is currently in production.</P>
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