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SoDA Session NYC: Are Marketing & UX Actually Compatible?
Last year's Digital Outlook Study revealed a disturbing insight: when asked about talent gaps, 77 percent of agency respondents identified user experience (UX) as the biggest shortfall on the client side. In his popular <A HREF="http://sodareport.com/marketers/marketing-and-user-experience/" REL="nofollow">article</A>, EffectiveUI's Anthony Franco posits that the primary function of marketing is to sell to the consumer and the primary function of UX is to serve the needs of the consumer; one campaign, one application or one digital product simply cannot do both.
Join SoDA and more than 100 digital marketing agency executives for an interactive conversation asking "Are Marketing and UX Actually Compatible?" Our panel, consisting of industry leaders and experts, will candidly debate the disparities and common grounds between UX and Marketing. Additionally, they'll seek to discuss and explore best practices on closing this gap.
This SoDA Session will also serve as a public reveal for 2015's Volume 1 ofThe SoDA Report which features exciting insights from the 2015-16 Digital Outlook Study.
 
Session Details
Where: <A HREF="https://www.google.com/maps/place/Art+Directors+Club+Inc/@40.746832,-73.990824,15z/data=!4m2!3m1!1s0x0:0x7b78c7f132812b16" REL="nofollow">ADC Gallery</A>| 106 W. 29th Street, New York, New York 10001
When:Monday, May 4, 2015, 9:30am to 11:30am (EST)
 
Confirmed Speakers:
Anthony Franco, President, <A HREF="http://www.effectiveui.com/" REL="nofollow">EffectiveUI</A>
Having co-founded EffectiveUI in 2005, Anthony has managed the creation of hundreds of award-winning digital products for many of the world's most recognizable brands. With an eclectic background, he has served as both creative director and technical architect for nine successful start-ups, holds two patents and has started five of his own successful companies. He has worked in post-production for Warner Bros. feature films, and managed lithography production for large advertising campaigns.

Leslie Bradshaw, Managing Partner,<A HREF="http://www.madebymany.com/" REL="nofollow">Made By Many</A>
With an eight-year track record of designing and launching game-changing digital ventures for companies like Burberry (Art of the Trench), Microsoft (Skype in the Classroom), and Universal Music (Composed), Made by Many has brought Bradshaw in to help expand its presence in the U.S. market. In the last year, she and the NY-based team have been working with funded startups and established retail, financial and media companies to identify market opportunities, bring successful digital products to life, and create the culture and capabilities to sustain them.
 
James Tolentino, Sr. Interaction Designer, <A HREF="http://www.google.com/doubleclick/" REL="nofollow">Google</A>
James leads the user experience design efforts for creative workflow across the DoubleClick platform - the development and management of ad creatives. James works closely with product managers, engineering, UX teams, and customers to design and develop tools that ensure a consistent, delightful, and useful experience for users. Prior to his role at Google, James led product UX efforts at ScrollMotion, a mobile app development platform company, and Akana, an enterprise API platform company. Early in his career, James worked at a handful of creative agencies and startups designing creative solutions for a wide range of clients. While business and technology continue to evolve, one thing remains consistent in James approach - user-centered design.

Christian Waitzinger, Executive Creative Director, <A HREF="http://www.sapientnitro.com/" REL="nofollow">SapientNitro</A>
With over 15 years of premium creative and design experience, Christian oversees the entire creative department in the New York office and leads the development of multi-channel user-experiences, on-brand designs, innovative campaigns, connected retail experiences and fan engagement platforms.Christian is highly recognized for his award-winning work for clients such as: Verizon Wireless, MSNBC, Target, Bed, Bath & Beyond, WWE, Nissan, Walt Disney Parks and Resorts, Sony Electronics and more. 

Joe Johnston, VP User Experience, <A HREF="http://www.universalmind.com/" REL="nofollow">UniversalMind</A>
Over 14 years of digital experience with extensive knowledge of mobile and cross-platform technologies, Joe focuses on user experience and the creation of experience prototypes to help clients quickly test concepts and new ideas. He's completed a wide variety of projects, performing duties that include Experience Advisor/Consultant, Digital Strategy and Experience Design. As an accomplished author and speaker, Joe looks at himself as a subject matter expert on Experience Design and Innovation.

Michael Yap, UX Director,<A HREF="wondersauce.com" REL="nofollow">Wondersauce</A>
Michael Yap is a designer, developer, and educator. He holds a master's degree in Interaction Design from the School of Visual Arts (MFA IxD). Yap has taught graphic design at the California College of the Arts and joined the faculty of MFA IxD upon graduation to help shape the interaction design practice at-large. Yap has worked for IDEO, Second Story, and now serves as User Experience director for Wondersauce, a digital design agency in New York City. He is best known for his data visualizations of Foursquare check-ins, Citi Bike-New York City's bike share-system data, and the Department of Homeland Security's drone surveillance program. His work is published inRaw Data, a book by Steven Heller, and has been covered by a number of publications including Fast Company, Site Inspire, and Wired. He can be found on Twitter under the handle @michaelryap.