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EVENT DETAILS |
To win at marketing today requires the mentality of a lean start-up, flexible organisational structures and a keen understanding of cutting-edge technology. Join us at The Big Rethink for global perspectives from The Economist and actionable insights from senior marketing executives, thought leaders, innovators and entrepreneurs.
Enter the age of the entrepreneurial CMO-a new generation of marketing executive, known for their speed, agility, technical savvy and the ability to scale on a tight budget. This breed of leaders sees trends emerging from around the corner and leverages them to engage customers in powerful ways.
As social technologies evolve, customer engagement takes on ever-greater importance. As a result, the job of a CMO is expanding more than ever before. Chief marketing officers who behave like fast-moving entrepreneurs-combining scientific precision with artistic passion, marshaling financial and technological resources from diverse places, leading global teams, and exploiting new technologies to drive growth-will win.
The second annual US event, chaired by The Economist's US technology correspondent Martin Giles, will gather Economist editors and industry leaders from areas such as retail, manufacturing, technology, financial services, and beyond to hear front-line stories, ideas, and tactics from the world's leading entrepreneurial CMOs. To also read more about the challenges and opportunities facing CMOs today, please visit our Lean Back 2.0 blog.
Marc Mathieu
Senior vice-president of marketing, Unilever
Diarmuid O'Connell
Vice-president of business development, Tesla Motors
Pamela El
Chief marketing officer, National Basketball Association
Penry Price
Vice-president of global sales, LinkedIn
Ann Mukherjee
President, global snacks, PepsiCo Global Insights
Lynn Vojvodich
Executive vice-president and chief marketing officer, Salesforce
For information on event speaking opportunities, please email eventspeakers@economist.com.
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