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EVENT DETAILS |
With the onset of IOT and introduction of a series of new software development and big data platforms, design and development of an engaging and easy to learn UX solution for both commercial and consumer applications has become a exercise in complexity management.
Join the New York Technology Council (NYTECH) UX for a compelling discussion of the cognitive science behind complexity in the things we create and use, followed by a presentation from Dan Ward, noted authority on product development complexity and author of numerous publications on the topic of complexity, including his most recent book The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015). The session will provide surprising insights into where complexity comes from, why it is increasing and how to manage this ever-changing aspect of UX design and software development. Read an excerpt at http://www.thedanward.com/wp-content/uploads/2015/05/simplicity_cycle_chapter_1.pdf.
SPEAKER BIOS
Charles L. Mauro, CHFP, President, MauroNewMedia
Charles L Mauro, CHFP is President of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design, founded in 1975. Over his 35 year career, Charles has been retained by many leading corporations and startups covering a wide range of industry sectors, including financial services, consumer products, industrial systems, and military applications. He holds numerous US and international patents covering UX and product design. He has been responsible for complex UX design solutions currently running on major world markets. Charles is the Chairman of the Design Protection Section of the Industrial Designers Society of America and is the IDSA liaison to the USPTO for Design Day 2011-12. He has lectured on UX design and usability at MIT, Stanford University and other leading educational institutions. Charles has been retained as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and, NASA. He has been quoted in Science, New York Times, BusinessWeek, Wall Street Journal. He writes on UX related trends on the blog Pulse>UX. He has a BS in Industrial Design from The Los Angeles Art Center College of Design and a Masters Degree in Ergonomics and Biomechanics from NYU. Mr. Mauro is also the founder and leader of the NYTECH event series Designing the User Experience.
Dan Ward, Author, The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse
Dan Ward is the author of The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015) and F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014).
Prior to launching Dan Ward Consulting, he served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel. While on active duty, he helped establish the Air Force Research Laboratorys rapid innovation process.
Dans expertise on defense acquisition reform has been featured in publications from the White House, the US Senate and the British Parliament. His writings have also appeared in outlets including Fast Company, Forbes, The Boston Globe, Armed Forces Journal, Small Wars Journal, Time Magazines Battleland blog, the Pakistani Armys magazine Hilal and the British Army Yearbook.
Dan holds three engineering degrees and received the Bronze Star Medal for his service at NATO Headquarters in Afghanistan leading an international team of officers from five different countries. He is a Senior Associate Fellow with the British Institute for Statecraft and a Non-Resident Cybesecurity Fellow with the New America Foundation. He lives in Massachusetts with his wife and two children.
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