Content marketing is referred to by many names: branded content, blogging, digital storytelling, custom publishing, and the list goes on. But, no matter what term is used, experts agree that a well-planned campaign can provide a plethora of benefits for a growing business.
Please join the New York Technology Council and Ruben Quinones, Director of New Media at Path Interactive, for an in-depth presentation on how to build an effective content marketing campaign that will drive traffic, increase social media engagement, build authority, gain customer loyalty and encourage lead generation. Questions will include:
-How do you measure the effectiveness of your campaign?
-Which social media platforms are best for content marketing?
-How do you segment your audience and tailor the messaging?
-Why is Facebook's new layout a great platform for content marketing?
-What tools are available to help track, analyze and interpret visitor data?
Case studies and current trends will also be discussed.