Ivan Freaner



Principle Designer & Educator,
Freaner Creative

Get creative with Adobe Photoshop.

Step into the world of visual design with General Assembly. During our introductory workshop, explore the tools and techniques you can use to bring websites, marketing materials, and more to life, and see how designers make their mark on the digital world. Working through a series of guided demos, youll:

• Learn the fundamentals of Adobe Photoshop, a go-to tool for digital designers.


• Touch on essential design principles including composition, color theory, and typography.


• Survey todays digital design landscape and its career opportunities.


• Execute a creative brief using your new skills.

Chart your own career path. Pick up where this workshop leaves off. Enhance your professional skill set in our part-time Visual Design course. Or, learn more about the design world in our User Experience Design courses, on campus or online.

• Familiarize yourself with Photoshop, a standard tool in digital design.


• Describe the fundamentals of digital design


• Apply select design fundamentals into a digital design (sign up screen).


• Articulate the current design landscape, including careers and opportunities to learn more about the topic area.

Ivan Freaner

Principle Designer & Educator,
Freaner Creative

Ivan Freaner is an award winning Design Professional and Educator with over a decade of experience. He has honed his skills to bring innovative design and outstanding solutions in branding, UI/UX, Digital Media and Publishing, Motion Graphics and Design Education rooted in the mindset of independent creativity. Ivan caters to a diverse array of clients ranging from top brands to non-profits and government agencies. He is also a creative consultant for various agencies located in New York, San Diego, and Washington D.C.

Ivan Freaner is also a faculty member for the past nine years at New York University teaching a wide variety of design classes for the Department of Design, Digital Arts and Film (DDAF), Center for Publishing Masters Program teaching Digital Publishing Design. He has also taught visual design bootcamps at Metis and Pratt. He is passionate about design, and without passion there can not be any energy to create.

When Ivan is not trying to save the world using photoshop he enjoys sci-fi books, Star Trek, over eating and micheladas!