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Come learn about the IBM Watson Personal Assistant - an entire framework for building cognitive assistants on top of the Watson cloud services. Assistants built with IBM Watson Personal Assistant use voice interfaces that are; personalized - they recognize you & have a cognitive user profile that continuously learns about you, portable - your personal assistant can show up in mobile apps as well as connected devices, cars, conference & hotel rooms. proactive - can anticipate needs, make suggestions, or take actions on your behalf, not just respond to individual commands. IBM has envisioned a general-purpose Assistant powered by Watson that can be truly differentiated in the market by going beyond triggered responses & zombie skills. It focused on what it means to be personal, to know who it is talking to, to understand their context & to have a 2-way conversation with helpful & delightful recommendations. Delight your customers with an engaging & personalized experience.