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How To Create Products Customers Love
Workshop for Product Leaders including VP/DIrector Product, VP/Director UX, VP Engineering/CTO, as well as Product Owners, Product Managers, Product Designers & Product Architects
Instructor: Marty Cagan
This workshop is specifically designed for product leadersfrom TechnologyProduct companies that want to dive very deep into the product roles & learn the leading edge practices from Product Discovery, Lean Startups, Lean UX, Agile, Customer Development, Design Thinking, as well as techniques & practices from the very best technology-enabled product companies in the world.
How is this workshop structured? The workshop is structured around100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills & techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.
Who will be teaching this workshop?
The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, & training, Marty was most recently senior vice-president of product management & design for eBay, where he was responsible for defining products & services for the company's global e-commerce trading site. Marty is the author of the book "Inspired: How To Create Products Customers Love."
The course is designed to teach you everything you need to know to be a confident & competent product owner/product leader for products that make a difference.
This is an intense two days, but my intention is to providethe single best learning opportunity in the world for aspiring product leaders.
HOTEL INFO: 
If you are travelling to SF for the session, there is a nearby Marriott Courtyard hotel & we have secured a block discounted rate. This rate is valid up to 1 month prior to the event. You can reserve your room either<A HREF="http://www.marriott.com/meeting-event-hotels/group-corporate-travel/groupCorp.mi?resLinkData=SVPG%20Sleeping%20Room%20April2017%5ESFOCD%60SVASVAA%7CSVASVAB%60259.00%60USD%60false%604%604/10/17%604/13/17%603/13/17&app=resvlink&stop_mobi=yes" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">online</A>or by calling: Marriott Reservations directly at 1-800-321-2211 & ask to book one of the "SVPG Rooms" at the<A HREF="http://www.marriott.com/hotels/travel/sfocd-courtyard-san-francisco-downtown/" REL="nofollow">Courtyard San Francisco Downtown</A>at 299 2nd Street.
CANCELLATION POLICY:
You can cancel with a full refund for any reason up to 14 days prior to the event. After that, it is too late for a refund but you are free to send any substitute you like. (It is generally too late to get substitute attendees from the waiting list so the seat would go unused).