Terry Rice



Digital Marketing Trainer & Consultant,
Brooklyn Digital Marketing

Facebook is a juggernaut with over 1.74 billion monthly active users. In this workshop you will get insights and practical lessons from the field, youll learn how to make the most of Facebook advertising in this fast-paced, hands on class. Well focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, youll come out of this workshop knowing a more clever and effective way to run Facebook ads.

• Learn the anatomy of a successful Facebook ad.


• Understand bidding and how to set up A/B tests.


• Explore Custom Audiences and set up several of your own in your business account.


• Learn how to optimize your ads.


• Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.


• Be able to keep your house in order when tracking and reporting results.

Terry Rice

Digital Marketing Trainer & Consultant,
Brooklyn Digital Marketing

Terry Rice is a Digital Marketing trainer and consultant at Brooklyn Digital Marketing. In this role, he partners with agencies and internal marketing teams to help them fully understand Digital Marketing best practices, and the latest platform updates.

Terry has been in the Digital Marketing field since 2007 most notably, helping enterprise level clients achieve their marketing goals while working at Adobe and Facebook. During his career, hes worked on eCommerce and lead generation campaigns for companies including Amazon, Dell Computers, Spartan Race, and Best Buy.

He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting. His areas of focus include Facebook Marketing, Conversion Rate Optimization, Social Media, and Mobile Marketing.