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Description
Conversation is a two-way street, and the ubiquity of social media allows organizations to develop dialogue with their audiences as never before. But how can social media practitioners keep up with countless interactions, managing turns in the conversation, developing customized content, collecting feedback, and responding to questions from swarms of followers?
Join the following panel of industry leaders and social media experts as they answer your questions and talk about their organizations’ strategies for effectively managing social media:
Jeanette Horan (GSM'93), Vice President & Chief Information Officer, IBM
Mike Perrone (SMG '99), Special Advisor & Co-Founder, Social Flow
Fred Santarpia (MET '08), Chief Digital Officer, Conde Nast Entertainment
Frank Speiser, President & Co-Founder, Social Flow, Social Flow
6:30 p.m. - Welcome Reception (open bar)
7:15 p.m. - Panel discussion
8:15 p.m. - Networking post reception (cash bar)
Generously hosted by Seth Greenberg (SMG ’82) owner of award-winning Capitale
Registration fee includes beer, wine, and hors d’oeuvres.
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