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EVENT DETAILS |
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<DIV STYLE="color: #500050; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">Users of your product need to be well understood and properly accommodated to deliver value in their lives. The failure to understand the user habit(s) while using your product will result in less than desirable adoptionrates and missing the mark to delivervalue to the business. Thefocus of this workshop indented to equipproduct managers the tools to create delightful experiences through qualitative and quantitativemetrics of the end user. </SPAN></DIV>
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<DIV><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><B>Key Takeaways:</B></SPAN></DIV>
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<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">Identify User Personas and its usefulnessin product development </SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium; line-height: 1.5;">Understand how to craft user personas for your product</SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium; line-height: 1.5;">Understand different data collection methods to extract common themes of the user journey</SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">Review sample survey data provide recommendations to iterateover the UX of an existing product.</SPAN></LI>
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<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"> <IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/110662633/consumerprofiling.png" HEIGHT="244" WIDTH="265"> </SPAN></P>
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<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"><STRONG>Agenda:</STRONG></SPAN></P>
<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">6:30 - 6:45 pm - Meet & Greet</SPAN></P>
<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">6:45 - 7:45 pm - Speaker Discussion</SPAN></P>
<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">7:45 - 8:30 pm - Networking</SPAN></P>
<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">* refreshments & snacks will be provide</SPAN></P>
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<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"><STRONG>Meet the speaker:Jesse E. Owens II</STRONG></SPAN></P>
<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"> <IMG STYLE="display: block; margin-left: auto; margin-right: auto;" ALT="Jesse E. Owens II" SRC="https://cdn.evbuc.com/eventlogos/110662633/jessee.owensii.png" HEIGHT="213" WIDTH="213"></SPAN></P>
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<DIV><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><SPAN STYLE="color: #888888;"><A HREF="https://www.linkedin.com/in/jesseowensii" REL="nofollow">Jesse</A></SPAN></SPAN></SPAN><SPAN STYLE="font-size: medium; color: #888888;"><SPAN STYLE="font-family: arial, sans-serif;">is an experienced technology product professional spanning across multiple industries. Currently, he's a Senior Product Manager for MasterCard working on innovative omnichannel Consumer and API digital payment solutions that will power the MasterPass product for merchant, issuer and consumer user segments globally.</SPAN><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: arial, sans-serif;">Prior to MasterCard, Jesse was a Product Manager at Imagine Easy Solutions ( acquired by Chegg), an education technology startup company that has grown into the largest online bibliography site on the web with over 40 million users through the product EasyBib. During his tenure at Imagine Easy Solutions, Jesse built features to enhance the design and usability as well as provide seamless integration with partners through a suite of web services.</SPAN><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: arial, sans-serif;">Before joining Imagine Easy Solutions, Jesse also worked for J.P. Morgan in various application development roles in the Asset Management and Investment Banking space focused on the development of messaging service solutions for the front, middle, and back office of the bank. Jesse is a proud alum of Norfolk State University, where he majored in Computer Science.</SPAN></SPAN></DIV>
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