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EVENT DETAILS |
On stage with Samsung, backstage with iPhone. Everyone remembers Ellens famous Oscar selfie back in 2014 featuring Glenn Close, Benedict Cumberbatch, and most prominently, the Samsung Galaxy. But just when it seemed like Samsung pulled off a huge promotional stunt, disaster struck! Ellen went backstage and continued taking and tweeting selfieseach one posted Via Twitter for iPhone. Now the world knew Samsungs brand ambassador had Zero Brand loyalty. Ouch.
Want to avoid ever ending up in that position? Of course, you do. Join us at the next Startup Socials happy hour for Simon Heseltines hilarious and edifying presentationby examining the worst social media gaffes in recent history, well learn how to maximize our brands social media presence and sidestep the Red Zone.
Who:
You!
Simon Heseltine, currently the Global Head of SEO at HP Enterprise, was previously Senior Director in charge of Organic Audience Development at AOL Inc. In this role, Simon was responsible for SEO, Social Marketing and Email Marketing across all AOL properties. Simon won the 2014 "Best In-House Team" at the 2014 US Search Awards, and finished as runner-up in the 2015 awards.
What: In a fast-paced presentation and Q&A this Happy Hour, Simon will address the common social mistakes that brands make, addressing both big multinationals as well as smaller businesses and startups.
===Attendees of this lab will learn===
The most effective ways to avoid and repair brand reputation
The various policies in play
The right way to prepare listen respond
How to preserve and protect your brand
How you deal with an issue determines how itll impact your brand
How: Over beer and pizza, of course. Hobnob with your fellow attendees, the speakers, and the event organizers. Make friends, make connections, but most importantly, the great conversations you had in the Q&A section can continue. P.S. if you dont like beer, well also have wine. If you don't like those, we'll have seltzer and soft drinks. If you don't like pizza, well, you're just out of luck. The pizza is compulsory. (But we'll have other snacks, just in case).
Why
Prevention is better than a cure. Think about it.
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