Today most individuals only care about their personal data enough to try and keep it from being hacked. Unaware of tools like Personal Clouds or methodologies like VRM (Vendor Relationship Management) designed to help them control their data, they quickly become bored around issues of privacy.

The rise of autonomous vehicles and Artificial Intelligence, however, raises unique ethical questions that are causing individuals torethink the relationship to their personal data. For instance, how will individuals know if their self-driving cars will respond in ways that match their values during a collision? Will Internet of Things manufacturers require, as Jason Millar points out in this WIRED article, informed ethical consent from anyone utilizing their products? Will this same mindset apply to media as well, where individuals engaging with content in immersive digital channels like Oculus Rift will need to declare how they want their data accessed before viewing?

Join us on April 22nd, where we'll explore how ethics is moving from academia to the forefront of manufacturing technology and journalism. Whereas our personal data typically reflects the "what" of who we are (demographics, actions we take online), ethics reflects the "why" regarding the deeper reasons we make the choices we do.

Our Panel:

John C. Havens (Moderator, PDNYC Organizer) is a contributing writer for Mashable, The Guardian, Founder of The Happathon Project, author of, Hacking H(app)iness: Why Your Personal Data Counts and How Tracking it Can Change the World </a>(Tarcher/Penguin, 2014) and <a href="http://www.johnchavens.com/#!books/cdzt">Genuine: Authentic Happiness in an Age of Artificial Intelligence (Tarcher, Penguin 2016).

Susan Borst - Susan is Director of Industry Initiatives for The Interactive Advertising Bureau. The IAB recently released their first native advertising guidelines that call for explicit transparency regarding the nature of paid versus editorial content as well as a 5,000 person consumer study on consumer perceptions of in-feed sponsored content ads that confirm the importance of clear disclosure.

Chris Rezendes is the Founder and President of INEX advisors, an IoT consultancy with offices in Boston and London. INEX advises some of the most innovative companies in the world on strategies and tactics related to IoT in their specific industries and served markets. Among INEX' contributions to IoT markets globally is their work in IoT data governance policies, secure subscription enablement and new business models in IoT. Chris is also an early stage investor and advisor to a number of IoT startups.

Aaron Tantlett - Aaron K. Tantleff is a partner in Foley & Lardner LLP's Technology Transactions & Outsourcing and Privacy, Security & Information Management practice groups. He has represented companies on with respect to intellectual property, privacy, and technology related matters, both as in-house and outside counsel. Aaron is a frequent speaker and author in the area of privacy and technology, and is a contributing author in Foleys book, Big Data: A Business and Legal Guide.

Focusing on questions of how ethical issues are shaping legal precedents surrounding artificial intelligence, the Internet of Things, and media today, this panel will provide a practical perspective on how we can evolve the conversation around personal data from privacy to control in light of the deeper values that drive our lives.

The panel will be followed by Q&As from the audience and then on to networking and drinks supplied by the organizers. As time allows, we'll also hear updates from the Internet Identity Workshop (IIW) happening April 7-9th.

We look forward to seeing you there, and please pass the word!

VOLUNTEER NEEDED: We'd like to start recording our sessions. If anyone attending April 22nd is willing/able to record our panel, please contact John: john AT happathon DOT com.

Here's a tweet to cut and paste:

The Ethics of Personal Data: From Privacy to Practicality. PDNYC#11. Wed April 22, 6pm @WeWorkLabs, 8th floor. Info:http://bit.ly/1O3AWAk<a href="http://bit.ly/1pZZ36n"></a>