Think you know everything about social media? Come laugh and learn as we dissect the worst social media campaigns of 2012.
Amid #SMWNYC tales of genius and triumph, the SUXORZ panel is the official Greek chorus.
The Suxorz occurs in four rounds. Each esteemed panelist talks about a 2012 social media campaign she/he hates, showing a slide or Youtube clip, then the drunken, popcorn throwing mob audience comments and votes on the worst campaign of that round.
Finally, we review the winners of each round and vote on the grand champion Suxorz campaign. Audience heckling and wisdom are welcome throughout.
Together, we'll shame the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.
Join us from 5:30 to 6:30 for a pre-panel cocktail hour, included with Suxorz ticket.
Moderator: Henry Copeland, Blogads, @hc
Don Steele, Comedy Central, @donsteele
BL Ochman, What's Next Consulting, @whatsnext
Saya Weissman, Digiday, @sweissman
David Berkowitz, 360i, @dberkowitz